The latest AOP Digital Landscape report was released this week and has now been made available for AOP Members to download. Amongst the
report's key findings Nielsen has recorded Internet advertising as having the steepest rise in Ad-spend globally in the first quarter of 2013, up 26%
year on year.
The Digital Landscape Report Volume 55 has the latest stats on UK and global ad spend, UK online universe, Mobile, trends on traffic stats, and insight from key interest areas including – Social Media, Email, Mobile, Tablets, US Media Consumption, Commerce, Marketing and Key Market Trends
Members can download their copy of the latest Digital Landscape report here
and we have highlighted some key topline findings from the report for Members and Non-Members below.DLR Report Highlights• GroupM has revised its predictions for ad spending globally to grow 3.4% to $507 billion in 2013. (August '13)• UK digital spending is expected to reach £6.1 billion this year—a 12.0% increase from 2012—and grow by another 12.5% in 2014. (eMarketer Aug ‘13)• Google and Facebook will account for 48% of the UK digital ad market this year. (Aug ‘13)• Internet recorded the steepest rise in adspend globally in the first quarter of 2013, up 26% yoy (Nielsen Aug ‘13)• 2013 marks the first time that the majority of UK adults – 55% – have used the internet to read or download news (ONS August '13)• eMarketer estimates that this year 19.7 million residents in the UK will use tablets, or 30.9% of the population (Aug ‘13)
For further research news from around the Digital Media industry click here