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India’s online population explodes into Top 10

The publishing world’s burgeoning interest in India will be further fuelled by news that the country has entered the ‘Top 10’ list of nations with the highest population of internet users above the age of 15.

India is now ranked number 10 in the list, with an online population of 16.7 million users, according to global information provider comScore, which has just launched its comScore World Metrix, a study that it says is the first true estimate of global online audience size and behaviour.

The World Metrix places India’s online population higher than countries such as Russia, Brazil and the Netherlands. It also notes that the major Asian countries, which include China, Japan, India and Korea, now represent nearly 25 per cent of the total worldwide online population (or 168.1 million users).

"Today, the online audience in the US represents less than a quarter of Internet users across the globe, versus ten years ago when it accounted for two-thirds of the global audience," said Peter Daboll, president and CEO of comScore Media Metrix. "This is a sea change of enormous proportion."

In launching comScore World Metrix, the company announced that 694 million people, age 15 years or over, used the Internet worldwide from all locations in March 2006, representing 14 per cent of the world’s total population within this age group. The company claims that this number marks "the first worldwide universe estimate based on a consistent methodology across all countries."

comScore has also released a list of the top 15 countries ranked by average hours spent online per visitor for March 2006, as a measure of engagement. Israel led the list, followed by Finland, South Korea, the Netherlands and Taiwan.

Source: International Federation of the Periodical Press - FIPP