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Improve Digital launches 360Yield enabling premium publishers to build own exchanges

Improve DigitalImprove Digital is launching its 360Yield  tech platform, tailored for the needs of European publishers and designed for the challenges of the fragmented European market, where each territory has its own local publishers, languages, business culture, laws and currency.  Improve says that with the growth of agency trading desks, demand side platforms and further automation of the demand side, European media owners are increasingly demanding a sell side technology that enables them to build their own exchanges.  The 360Yield platform provides large premium publishers with the opportunity and technology to do just that, and thereby the promise of optimising negotiated CPA, CPC and CPM campaigns alongside all major third party demand partners, including real time bidding (RTB) buyers. Janneke Niessen, COO and Co-Founder of Improve Digital says: “With 360Yield we provide the solution that premium European publishers are looking for today. Our platform introduces several innovative concepts for publishers to maximise their revenues and be in control.” “Our roadmap is ambitious and the launch of our 360Yield platform furthers Improve Digital’s business growth strategy.” - Read ExchangeWire’s interview with Janneke, on what 360Yield has to offer publishers. Improve Digital, a sell side platform with offices in London and across Europe, is an AOP Associate Member.