Association of online publishers Helping media owners build better digital business

Immediate Media relaunches has relaunched with new sections including a gardening forum, a fully searchable plant database, exclusive competitions and user profiles and messaging. The new-look site, published by Immediate Media Co under licence from BBC Worldwide, is the first BBC brand to use Immediate Media (previously Magicalia’s) innovative in-house web platform that already powers a range of special interest sites, including, and The relaunch of took just two months and the site’s new elements complement its existing sections: What To Do Now, Projects and Problem solving, plant profiles and regular blogs. Dominic Murray, Publishing Director of Gardeners’ World says: “I am very pleased to announce that is the first BBC licensed brand to move onto this award- winning platform. has experienced rapid growth over the past year and the new design combined with enhanced functionality will take the site to the next level. It is now a dynamic, flexible and integrated site – and the perfect platform for us to build further on this year’s success.” Duncan Tickell, Commercial Director of Immediate Media adds:  “This was a truly collaborative project involving editorial, advertising sales and technology  which enabled us to deliver a product, with enhanced user functionality and exciting commercial opportunities all in a very ambitious timescale.” Read the full release.

Join the AOP group on LinkedIn - open for all Members to join
Subscribe to AOP's e-newsletter.