IAB launches search guide for publishers

Produced by the IAB Search Council, this guide offers up search tips and case studies for publishers, including advice on communicating search knowledge within teams, natural search and using PPC to build subscriptions.

Download the IAB Search Toolkit.Download Type: pdf
Download Size: 947k

The main areas covered by the guide are:

• Communicating search knowledge within teams
• 16 points on natural search 'everyone should know'
• Various uses of paid search
• Using search to boost subscriptions

The IAB is holding an event on Friday 13th November to explain the guide in more detail. Only publishers are allowed to attend and it is aimed at marketing and search teams.
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