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How to Write an AOP Award Winning Entry

With the entry deadline for the AOPs 2011 creeping up (Friday 11 March), we tell you: what you should be focusing on to maximise your company's chances of success, what to include and crucially, what to omit from entries.

Based on feedback from some of our judges and entrants from last year, We’ve simplified our entry forms, so now each category will ask the same questions: What did you do? What were you working with? How did you do it? What were the results? - this is what an entry form looks like.

More information on AOP Awards 2011 categories and criteria, cost and payment options and the entry process.

1.What we did:

Give a brief summary of what was done over the judging period (01 January 2010 – 01 January 2011) And remember: Keep it clear and be specific. Judges will have many entries to review, so keeping below the word limit (NOW 150 words for each of these) will work in your favour. Be sure your entry is easy to explain concisely, give some background and outline your objectives and strategy.

2.What we were working with:

For this section of your entry, context is king. Set the scene for our judges, outlining – where relevant - the competition, size of the team, resources and budgets involved.

We know that the size of your team or your budget does not dictate the size of your ideas and initiative in delivering commercial success. If you and your team have achieved something spectacular in the last year, then we want to hear from you. It’s not size, but what you do with it that counts!

3. How we did it:

Here, please outline what was done and how it was implemented to reach the goal(s).

Show the judges some real wow factor - Ask someone with an objective view to read your entry. If they’re not impressed and don’t say ‘wow’, then neither will the AOP Award judges.

4. Our results:

This section requires you to submit relevant metric and data evidence of performance to prove and justify success in the judging year. Your mantra here should be: facts not fluff

Give specific examples. The more detail you can provide in terms of revenue and web traffic stats, the stronger your case for winning. The more data, testimonials, relevant links, commercial results and traffic figures you can amass, which is relevant to the judging period of 01 January 2010 to 01 January 2011, the greater your chance of success. Our judges are each asked to sign a confidentiality form, so there is no danger of this highly sensitive data being used inappropriately.

Providing detail provides context and firm evidence to support your entry, and hopefully, make it a success!

And finally - Our Elevator Tweet:

In 140 characters, please outline why this achievement should win this year.

Now you're ready - start by downloading entry forms here.

Some other tips for success:

Start Early!

Start preparing your entries today! Don't leave it all to the last minute... The entry deadline (11 March) is creeping up – eek!

Proofread, Proofread, Proofread

Now the boring bit: proofread and then proofread some more.

It sounds obvious, but the more eyeballs you can get on your entry copy, the better your chances of submitting a strong, well-argued, well-worded entry.

To look through all our winners from the AOP Awards 2010, please see our Book of the Night.

Download entry forms and start preparing today!

Good luck!

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