10 Aug 2011

Buzzman’s Founder on how humour drives ROI and data capture

Buzzman’s founder on how silliness and humour drives ROI and data capture Keynote speaker at ad:tech London, digital agency Buzzman's Founder Georges Mohammed-Cherif explains its successful data-capture campaign for mobile-provider Orange; getting the internet dancing for deodorant-brand Axe; and how, using a bear, an interactive video and some superb silliness, it managed to boost correction-fluid Tipp-Ex's sales exponentially.

ad:tech London is the UK's essential event for professionals seeking to stay ahead of the latest interactive media, advertising and marketing trends. Held on 21st and 22nd September 2011, ad:tech unites advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI.
ad:tech London comprises of three core elements:

Exhibition: 200+ exhibitors, 120+ educational seminars
Conference: 100+ international speakers for serious digital innovators and marketers
FREE seminar programme: free sessions and seminars on the exhibition floor

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