Buzzman’s founder on how silliness and humour drives ROI and data capture
Keynote speaker at ad:tech London, digital agency Buzzman's Founder Georges Mohammed-Cherif explains its successful data-capture campaign for mobile-provider Orange; getting the internet dancing for deodorant-brand Axe; and how, using a bear, an interactive video and some superb silliness, it managed to boost correction-fluid Tipp-Ex's sales exponentially.
ad:tech London is the UK's essential event for professionals seeking to stay ahead of the latest interactive media, advertising and marketing trends. Held on 21st and 22nd September 2011, ad:tech unites advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI.
ad:tech London comprises of three core elements:
- Exhibition: 200+ exhibitors, 120+ educational seminars
- Conference: 100+ international speakers for serious digital innovators and marketers
- FREE seminar programme: free sessions and seminars on the exhibition floor
Register online now at: http://www.ad-techlondon.co.uk