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Guardian News & Media Partners with Content Discovery Platform Outbrain

Flagship partnership focused on increased engagement and page views Guardian News & Media has partnered with content discovery platform Outbrain to increase user engagement across its site, via smart personalised GT
recommendations on editorial content. The publisher will use Outbrain’s solution for content recommendations across text articles, providing internal links to boost engagement across its website, and providing links to external third-party content on a pay per click (PPC) basis. Tim Gentry at Guardian News & Media said: “We are constantly looking for new ways to showcase our award-winning journalism and keep our ever-increasing audiences interested, engaged and active with relevant content across our digital platforms. Outbrain is a premium publisher network, with a strong presence in the UK and a strong focus on quality content, which made them an obvious choice of partner for us.” Stephanie Himoff, Outbrain’s UK Managing Director said: “The Guardian is one of the most innovative and forward thinking publishers in the world. Not only is it known as the reference when it comes to editorial quality, its digital-first strategy is leading the way when it comes to online content. We’re delighted to be working with them as a long-term partner.” Outbrain most recently acquired Visual Revenue, which uses real-time recommendations to help editors optimise the content, and in 2012 acquired content curation platform Scribit all in a bid to continue to develop and improve its product offering.