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Google/DoubleClick merger approved

European Commission regulators have approved the Google/DoubleClick merger, as suggested previously in an FT report. The EC made its approval without any major concerns about the impact of the merger on competition or user privacy.

Complaints from privacy advocates resulted in the official deadline being pushed back from October to April.

However, following the U.S. Federal Trade Commission’s late December ruling finding that the merger would not run afoul of anti-trust rules, it became unlikely that the Europeans would come to a different conclusion.

Attempting to hush privacy fears, Google has promised to keep personally-identifiable search logs for shorter periods. The company would also explore other methods of collecting less information through DoubleClicks’ cookies, though no formal changes have been issued yet.

Source: PaidContent

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