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Future announces further digital appointments

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Future, the special-interest media group has announced a raft of new appointments to its Digital teams, in support of the extension of its growing digital strategy.

As part of the Digital Marketing team, James Morell has been promoted to the role of Digital Marketing Manager. Moving from his previous role as Affiliate Manager, he replaces Jessica Healy who has returned to New Zealand.

As head of a digital marketing team of four, James will be tasked with promoting best practice in SEO on Future’s websites, ensuring that the sites continue to rank strongly for search on all key indexes. James and team will also be championing the greater prominence of Future brands on social media platforms and on driving increased affiliate revenues for the digital business.

James Morrell, Digital Marketing Manager said:

“We are excited about the growth we are achieving in social media, where passionate consumers are already engaging with our brands and core market sectors. Affiliate programmes are successfully established on all key websites and I am excited about the opportunity to further amplify our digital revenues.”

In addition, Sarah Bennett has been appointed as Head of the Digital Advertising Operations team. Sarah joins Future from Trinity Mirror where she ran the Ad Ops teams for the regional titles. Based in Future’s London office, Sarah will be tasked with working closely with the Ad Ops and Sales teams in both Bath and London.

Sarah Bennett, Head of the Digital Advertising Operations team said:

“Future ranks as one of the most advanced digital publishing companies and its commercial operation is the envy of many. I’m joining a very strong team which has won the AOP’s digital sales team of the year twice in the past three years. I look forward to helping the business to provide even higher levels of service to our digital advertising and commercial partners.”

In parallel, Nathan Girvan has been promoted to the new role of Deputy Ad Ops Manager, and Fabio Zancani and Priya Patel appointed as senior traffickers. Starting with immediate effect, James and Sarah will both report to Future’s Digital Director Richard Foster.

Richard Foster, Future’s Digital Director added:

“I’m delighted that Sarah has joined Future and to be able to advance James. Sarah’s appointment demonstrates further commitment from Future to its advertising partners and bolsters an already strong Ad Ops team. James is an extremely talented marketer and is representative of the strength Future has in its experienced digital teams. Future has big plans to further accelerate the growth of its digital business; Sarah and James’ appointments are a sign of things to come.”

Last week, AOP announced its 2011 Awards open for entry, with a new category for Ad Operations team, in association with AdMonsters.

Future is a Board Member of AOP.

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