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Future launching daily deal service for bikeradar.com

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Future is launching a daily deals service for users of its cycling website, bikeradar.com.

DailyDeal powered by BikeRadar will offer consumers special daily savings on biking products matching their interests and requirements as enthusiastic cyclists - mirroring the success of discount websites like Groupon.

Launching this month, offers will be communicated via a daily email to subscribers, featuring the top products from industry partners and key stores in the bike world.

The BikeRadar network, including Cyclingnews.com, delivers unique cycling content, reaching over 4 million global unique users a month. By partnering with BikeRadar’s DailyDeal enterprise, industry partners can raise their brand profile, acquire new customers and attain measurable results.

Mark Cantwell, Associate Publisher of BikeRadar, who recently moved over from Future’s games portfolio, said: “We are passionate about cycling and making sure our consumers get the best product information and the best offers available. DailyDeal powered by BikeRadar will allow us to work in partnership with big-name brands to provide our customers with the highest quality goods at very tempting prices.”

“DailyDeal powered by BikeRadar is the first step in a series of marketing initiatives working alongside the cycling market to investigate new buying patterns and help them engage with our consumers.”

The Telegraph launched its Telegraph Selected offers service in March, while local publishers Archant and DMGT are also moving into the daily deals space.

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