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Future racks up more than 2m Apple Newsstand downloads in 4 days

Future PublishingFuture Publishing racked up more than two million container downloads in the first four days after Apple unveiled its Newsstand functionality as part of its iOS 5 update. Future launched more than 50 titles on Newsstand when it launched on Thursday 13 October, making it the most prolific publisher in the space. The mix of free, paid-for and premium products has attracted north of two million downloads, and represents consumer spending well in excess of normal monthly revenues. Future Publishing Newsstand Future UK CEO Mark Wood says: “Future had sold more digital editions in the past four days through Apple’s Newsstand than in a normal month. It’s clear that Newsstand creates an amazing opportunity for publishers – and I’m committed to continue driving our brands through this great new distribution channel. “We plan to include more sampler issues in every magazine container in coming weeks, as well as uploading high price-point bookazines and premium one-shot titles.” At launch Future has 55 titles on Newsstand, including internationally renowned brands such as T3, Total Film, Classic Rock, Metal Hammer, .net, Edge, Procycling, Digital Camera and Xbox 360: The Official Xbox Magazine.  All the products are ‘wrapped’ in software Future developed.
In June 2011 Future was named Consumer Digital Publisher of the Year at the AOP Awards in June – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event. Download Future Publishing iPad and iPhone titles from Newsstand in iOS 5, from the App Store on iPad, iPhone and iPod touch, or at www.itunes.com/appstore.

More on Apple Newsstand

Newsstand allows users of iPad, iPhone and iPod touch to find digital newspaper and magazine products in one dedicated place on the App Store, and organise them in one easy-to-organize bookshelf. New purchases go directly to your Newsstand folder. Then, as new issues become available, Newsstand automatically updates them in the background — complete with the latest covers.

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