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Future releases ad partnership case studies

Future PublishingFuture Publishing has released Future Proof, a collection of case studies detailing the full scope and effectiveness of its advertising solutions. At a time when it has never been more important for advertisers to demonstrate the return on investment against their marketing spend, the 168-page document showcases performance advertising campaigns from every part of Future’s portfolio of digital & print titles and events. Campaigns outlined include: Dell’s Future-assisted fight-back against Apple for the hearts of designers, Renault’s cutting-edge push for its electric car range through Future’s iPad magazine T3 and Warner Bros’s successful drive to establish its Arkham Asylum as one of the most-anticipated superhero games of all time. Also featured are the ruthlessly effective multi-platform performance Future campaigns for brands including Ford, Mercedes, LG, Halfords and 20th Century Fox, with a wealth of data to support Future’s belief that its audiences are some of the most passionate and affluent an advertiser can reach. The case studies promise to break down the challenges Future’s advertisers faced, the multi-platform execution, the insight gathered and the return - from sales to social word-of-mouth to brand equity. Malcolm Stoodley, Future's London Sales Director, says: “Future Proof not only demonstrates the catalytic effect our audiences have in generating fame and sales for a brand, but also the wider amplification effect we have among the mainstream. It is part of an ongoing initiative to demonstrate that, at Future, we understand our clients’ strategic challenges and deliver demonstrable long-term business results for our partners.” Future Proof is available to download here. Future Publishing is an AOP Board Member.

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