AOP has released the full schedule for its next event, which takes place at IPC Media on 28th April. Find out more about the event and book your place online
At Empowered Audiences - Adding Value to your Business
, we'll ask how social media is shaping content production, and the editorial benefits and new dimensions it is delivering to digital publishing. We'll also examine empowering communities to shape your product, as well as developing revenue streams from social media.Neil Perkin, Founder, Only Dead Fish
, who is chairing the event, will speak on how a connected world is changing the production, distribution and consumption of content, the challenges and opportunities that socialisation of media presents for media owners and how community can augment the editorial process. Kate Day, Communities Editor, Telegraph.co.uk
is covering the editorial impact Of social media: how publishers stay up to the minute while ensuring editorial integrity, how the process for verifying sources is changing, and using social media to develop areas of interest and build niche
Explaining the evolving face of publishing, with a case study on MailOnline, James Bromley, Managing Director, Mail Online
will reveal the the MailOnline approach - Key Stats, Commenting, Voting, understanding socialisation and audiences (participants and voyeurs), and the difference between a platform and a destination site.Lulu Phongmany, Head Business Development & Marketing, iVillage
, with another case study, will discuss community power in action, including empowering communities to shape your product, encouraging dialogue and feedback, connecting audiences via networks, forums and clubs and the rewards for publishers.
Finally, covering developing revenue streams from social media, Paul Hood, Head of Digital, Mirror Group Newspapers
, will share his views on determining the effectiveness of social media and the audience as your barometer for success.
Empowered audiences – adding value to your business is taking place on Wednesday 28 April, from 14.00 to 17:30 at IPC Media - find out more about the other speakers and place your booking at early bird rates.
Members can invoice when booking 2 places or more, payments for all other bookings taken by credit card only.
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