Association of online publishers Helping media owners build better digital business

Digital Directors' Forum - programme announced & last chance to book

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da·ta·fi·ca·tion (noun) - The overarching impact that effective collection, understanding and use of data can have on shaping business growth.

What are the biggest opportunities, threats and digital trends shaping the UK publishing industry right now? And how is the gathering and application of data really affecting business?

In this exclusive AOP member-only event on Wednesday 7 September, we discuss the findings of the 2011 AOP Content & Trends Census and what it means for publishers.  We bring together experts in the core areas identified by our research as key to future digital success, and provide a forum to discuss the factors which will most impact on change.

Formed from the responses from AOP Members representing more than a thousand respected brands and publications, the AOP Content and Trends Census provides a forward look at what publishers feel are the current opportunities, threats and future trends.

Book your place

Full Programme:


14.00-14.30 Registration

14.30-14.35 Welcome and introduction
Lee Baker, Director, AOP

14.35-14.45 Chair's Introduction and Overview
Chair: John Barnes, Managing Director Digital, Incisive Media

14.45 -14.50 Key findings of the AOP Content and Trends Census
Tim Cain, Head of Research and Insight, AOP

14.50 - 15.05 The imperfect world of paid-for content
Patrick Fuller, Group Director, Haymarket
  •     How Haymarket has made paywalls work
  •     Specialist acquisitions that have led the way
  •     Why data management remains the key challenge
15.05-15.10 Key findings of the AOP Content and Trends Census - Mobile
Tim Cain, Head of Research and Insight, AOP

15.10-15.25 Using data to understand mobile growth
Nick Gee, Mobile Director, Trader Media Group
  • Auto Trader Mobile - where we are today
  • Competing opportunities in fast evolving ecosystem
  • Looking forward
    15.25-15.45 Coffee Break

    15.45 -15.50 Key findings of the AOP Content and Trends Census - Video
    Tim Cain, Head of Research and Insight, AOP

     16.50 - 16.05 Making video work for your media brand
    Geoff Inns, Publishing Director, Consumer Media, CBS Interactive
    • The challenges of video for online publishers
    • Video as an intrinsic part of brand strategy
    • Content, social, platform, events and data
      16.05 - 16.10 Key findings of the AOP Content and Trends Census - Social Media
      Tim Cain, Head of Research and Insight, AOP

      16.10 - 16.25 A strategic approach to social
      Tara Hamilton-Whitaker, Programme Director, IPC Digital, IPC Media
      • Social Media at IPC - product and content co-creation and integrating Facebook
      • Monetising communities  
      • Why audience insight is core (qualitative and quantitative approaches)
        16.25 - 17.10 Panel Discussion

         17.10 - 18.00 Drinks Reception

        Pricing Structure

        Attendance at our Forums is now free for Publisher (Board and Affiliate) Members, up to a maximum of 4 places per company. Any additional places will be invoiced at £95+vat.

        Tickets for Associate Members remain at £95+vat. Non-member places are not available for this, an event exclusive to AOP members. Book your place

        Unsure if your company is a member? Please see our Full list of AOP Member Companies.

        AOP Event Highlights from last year