Association of online publishers Helping media owners build better digital business

last chance to book Editorial/Commercial Forum

Aol
It's your last chance to book this Thursday's Forum, 'Maintaining editorial integrity and making partnerships pay', featuring speakers from Aol, CBS Interactive, Dunhill, Starcom, TopGear.com & the newly launched Bauer Access.

Don’t miss out – book your place now - free places for AOP publisher members (see below for further details), or check out the full timings and presentation details below:

AOP Forum, 17 February at the Blue Fin, Southwark Street

2.00 - 2.30 Registration

2.30 - 2.40 Chair's Welcome: Chris Mooney, Editor, TopGear.com

2.40 - 3.00 How we learnt to stop shouting and get involved
Oliver Newton, Head of Emerging Platforms, Starcom MediaVest
* The changing agency landscape
* Meeting the new needs of brands and publishers
* What involvement means
* Preparing for a future of engaged advertising

3.00 - 3.20 Making Branded Content Pay
Brent Coulson and Joseph Evea, Bauer Access Creative Directors
* The Bauer Access approach
* How commercially funded content can future proof your business
* Making the most of your publisher assets
* Examples of successful campaigns

3.20 - 3.40 A B2B Perspective
Tony Hallett, Publishing Director, CBSi UK B2B
* Is B2B different?
* Content and advertising have met head-on – now only more so.
* Three reasons change is accelerated: the democratisation of voice, platforms and creative channels.
* So how likely is B2B to mirror B2C?

3.40 - 4.00 Coffee Break

4.00 - 4.20 - AOL's Vision - how we see the market evolving
Noel Penzer, VP, Business Development & Strategic Partnerships, AOL Europe
* Immersive advertising in context with content
* Creating content around established audiences
* The marriage of advertising and content distributed at scale
* What¹s next

4.20 - 4.40 Carrot or stick, content vs advertising. Case Study: The DAY 8 platform
Richard Ascott, Head of Digital, Alfred Dunhill
* The new strategic digital thinking at Dunhill
* Why advertising is no longer enough
* Rationale behind diversifying into content - hopes and aims
* How brands and publishers can continue to work together going forward - what will work best from a brands' perspective.

4.40 - 5.10 Panel Discussion

5.10 - 6.00 Networking Drinks Reception

Don’t miss out – book your place now, or find out more about this event.

New Pricing Structure for Members

Attendance at our Forums is now free for Publisher (Board and Affiliate) Members who renew membership for 2011, up to a maximum of 4 places per company. Any additional places will be invoiced at £95+vat.

Tickets for Associate Members remain at £95+vat - if you are an Associate, and wish to book, please login and register for the event, and we will invoice you.

Tickets for non-members remain at £195+vat - please book via the site.

Unsure if your company is a member? Please see our Full list of AOP Member Companies.

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