As we approach the end of another successful year at AOP we are looking ahead to the next 12 months with great enthusiasm and excitement.
Entry for the 2013 AOP Awards opens in January and we have been busy preparing for a record number of submissions ahead of what will undoubtedly be a bigger and even better night on June 6th in London.
We will again be highlighting innovation as a key theme for entries and the competition will be fierce. Deadline for entries has been brought forward this year and coincides with our B2B Conference on March 12 so don’t miss out and enter early. Before that, there’s the first in our programme of AOP Forums on February 13th, looking at Programmatic Trading and the opportunity for Premium Publishers.
Last year the forums proved enormously popular. Always timely and informative, they covered hot digital publishing topics from premium sales strategies to data journalism, from data protection to developing for mobile formats. We encourage members and non-members to take advantage of these insightful and useful sessions.
We ran a very successful press campaign in 2012 on the back of the AOP’s autumn Content and Trends Census. The key message that ad agency attitudes are holding back revenue growth sparked some lively debate and directly led to an ongoing cut-through initiative that engaged publishers and agencies alike. Working with members and leading ad agencies, the AOP is looking at ways to unlock more mobile ad revenue for premium publishers. With mobile continuing to be an important element of our members’ strategy we will announce more details in early 2013.
2012 Awards Dinner
The standout highlight of 2012 was our Awards dinner, brilliantly hosted by comedian Chris Ramsey. Each year we see a higher volume of entries and improved quality and this time was no exception. There was impressive work submitted by big and small, established and start-up companies, showing that size and scale will never stymie creativity and innovation. Grand Prix winner Four Four Two were thrilled with their success and thanked the AOP for helping them be seen and heard in the noisy world of digital publishing, adding that the event was a huge benefit to the whole industry.
As next year’s awards open we thank you for your support in 2012 and send best wishes for a happy and prosperous New Year. We look forward to working with you in the coming months.