6 Jun 2014
evo magazine continues international expansion with new licensing partner in Italy
London, June 2014: evo, Dennis Publishing’s leading performance car magazine, is to be licensed in Italy by Edisport Editoriale this June. Previously licensed by ACIMondadori, evo Italia will relaunch this month under the new management.
evo Italia will relaunch with its first issue by Edisport Editoriale hitting the shelves on June 30th with a cover price of 5.90 euro. The print magazine will be supported by a website (www.evo-magazine.it) and an accompanying app will follow soon.
Ian Bedwell, Dennis Publishing’s International Licensing Director said: “2014 was already off to a good start for evo magazine with 17 licensed editions in place. To continue publishing evo in Italy with Edisport Editoriale further strengthens the brand’s position both at home and abroad.
In the last 12 months we have seen launches in India, China and Australia, and we will continue this success with more launches in the coming months.”
Geoff Love, Publishing Director, evo, said: “The continued success of evo and the variety of launches we’ve had across the world underlines how the brand’s fantastic content translates. We had six parties vying to be awarded the licence in Italy, and Edisport Editoriale were appointed because of their passion for the brand, and their plans to develop it over the coming years.’
Notes to editors:
evo is Dennis Publishing’s performance car magazine, devoted entirely to the thrill of driving. From hatchbacks to hypercars, evo puts the reader behind the wheel of the world’s greatest drivers’ cars. With focus on driving reviews and adventures, plus up-todate news, opinion, technology, guides and group tests, evo is the world’s leading car and driving title. Launched in November 1998, evo has grown to become arguably the world’s most respected motoring magazine for drivers and car enthusiasts. Keeping pace with the changing needs of the motorist while remaining faithful to the mantra ‘the thrill of driving’, evo punches above its weight in the hotly contested motoring magazine marketplace. evo’s core team of experienced writers, photographers and filmmakers produce awardwinning content that is respected globally for its integrity and professionalism. evo is available in print,
digital edition, YouTube (evoTV), online at evo.co.uk and licensed in 17 international territories.
Editoriale Established in 1914, Edisport is one of the most respected publisher in Italy, wholly dedicated to sports and technical media. Its first magazine Motociclismo (named as “the bible” by the motorbikes enthusiasts) has eached last May the venerable goal of a century of sale throughout the Italian newsstands. For all the automotive reviews, Edisport can count on a dedicated test centre, set up to carry out all the performance surveys on the cars
and motorbikes tested. Piero Bacchetti, CEO and Owner of Edisport Editoriale, said: “We’re delighted to be working with Dennis Publishing to launch evo in Italy. We have worked closely with the UK team to ensure we do this iconic brand justice with our launch issue.” The Italian edition of the magazine will be headed up by Fabio Madaro, current editor of the publisher’s automotive title, Automobilismo. Madaro, said: “I am very proud to be chosen to edit evo in Italy. evo is a unique magazine that manages to convey the thrive of driving through fantastic editorial and images. It will be great to have both brands being published side by side here at Edisport.”