London, October 2013:
Dennis Publishing’s leading performance car magazine, evo, is launching a brand-new app that combines the best of print and digital to provide the ultimate experience for anyone who’s ever wanted to get behind the wheel of the world’s greatest cars.
Unlike traditional magazine apps that stick closely to the format of their print equivalents, the new evo app puts the reader straight into a stream of beautiful, engaging motoring content from the moment they touch the icon. There’s no choosing a specific issue to download, and no waiting for a once-a-month drop of hundreds of megabytes of content. Instead, there’s a simple, glorious, fast-flowing stream of interesting articles, video and commentary.
Inspired equally by evo magazine, with its rich imagery and bold design, and the immediacy of social media products such as Twitter and Flipboard, the new evo app features all of the content from the print magazine as soon as it’s ready, supplemented with video features from the magazine’s fast-growing YouTube channel and additional imagery and content.
Driven by Dennis Publishing’s Create Once, Publish Everywhere (COPE) strategy, the app launches today on iPad, iPhone and Kindle Fire, as well as Android phones and tablets. All new users receive a free trial, and after this lapses they can continue subscribing for full access to all the latest evo content, or read a selection of articles for free. With this freemium model, Dennis seeks to bring the successful simplicity of modern subscription products such as Spotify and Netflix to magazine apps.
Ahead of its time, evo was the first motoring magazine to launch an interactive app, in October 2010 – just weeks after the iPad itself was launched. This new app builds on the original’s successes and experiences, but promises to open up brand-new audiences.
Geoff Love, Publishing Director of evo, said: ‘We had a fantastic response from our readers when we launched our first interactive app three years ago, but times have moved on and we feel a digital model that just relies on re-packaging the same content and delivering it at the same time as the magazine is no longer relevant. The new evo app allows us to deliver some of the world’s best performance car news, reviews and features to our audience at the most appropriate time for them. This development of the app continues evo’s investment in content across multiple platforms that encompasses YouTube, website, print and social media.’
Clementine Vioux, Head of Product, Tablet & Apps at Dennis Publishing, said: ‘evo lends itself perfectly to this new model of digital publishing. We have learnt a lot about digital publishing as a team and as an industry since the launch of the iPad in 2010. We’ve spent extensive time user-testing and that has given us invaluable insight into how consumers want to read on tablets and smartphones. We’re not satisfied with the more conventional mag-app model, as readers want more interaction and more-frequent content. Our apps are purely the vehicle through which readers access the magazine. The vehicle needs to be flexible and engaging on every level.
‘With evo we’ve gone beyond the traditional downloading of one whole issue at a time,’ continues Vioux. ‘evo is revolutionary because for the first time we managed to rethink the product itself to perfectly fit the new habits of the customers and the devices they own. It is not just about how to bring the print magazine over to the tablet, but is about how to create a product that will produce an amazing experience for the reader.’
The evo app launches on Monday 7th October. First 28 days are free, and is thereafter priced £3.99/month (28 days) or as a bundle with the magazine for £5 for 5 issues. To download the app, go to: • iOS https://itunes.apple.com/gb/app/evo-interactive-magazine/id401980272?mt=8 • Android https://play.google.com/store/apps/details?id=com.dennis.evo • Kindle http://www.amazon.co.uk/Dennis-Publishing-EU-EVO/dp/B00FFYHBNK/ -END-
For more information and for press enquiries, please contact ; 0207 9076607 Notes to editors:
About evo - evo is Dennis Publishing’s performance car magazine, devoted entirely to the thrill of driving. From hatchbacks to hypercars, evo puts the reader behind the wheel of the world’s greatest drivers’ cars. With focus on driving reviews and adventures, plus up-to-date news, opinion, technology, guides and group tests, evo is the world’s leading car and driving title.
Launched in November 1998, evo has grown to become arguably the world’s most respected motoring magazine for drivers and car enthusiasts.
Keeping pace with the changing needs of the motorist while remaining faithful to the mantra ‘the thrill of driving’, evo punches above its weight in the hotly contested motoring magazine marketplace.
evo’s core team of experienced writers, photographers and filmmakers produce award-winning content that is respected globally for its integrity and professionalism.
evo is available in print, digital edition, YouTube (evoTV), online at evo.co.uk and licensed in 15 international territories.
About Dennis Media Factory Dennis Media Factory is Dennis Publishing's award-winning in-house app development team, responsible for the development of all of the publisher’s interactive apps, including the award-winning The Week iPad app, Cyclist and Men’s Fitness.
Technology behind the evo app The app is powered by a mixture of native code and responsive HTML, developed by Dennis Publishing’s in-house app development team Dennis Media Factory in association with renowned Brighton-based UX agency, Clearleft. Dennis and Clearleft previously worked together on the award-winning app for The Week magazine. Clearleft helped craft the innovative strategy for the app working with DMF and the evo team. The app is powered by Kaldor’s PugPig platform and also integrates with Padify, allowing the app to scale across a variety of devices.