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AOP Associate Evidon expands support in EMEA & The Americas

Evidon Rolls-Out Expanded Capabilities for Europe, Middle East, Asia and the AmericasScott_Meyer_Evidon
 
Evidon – the world leader in empowering consumers and businesses to see, understand and control data online – today announced the roll-out of its Evidon InForm ad and site privacy notice service to cover an additional 27 languages, expanding its local language support to more than 40 countries across Europe, the Middle East, Asia and the Americas.
 
Already utilised throughout Europe as the first provisionally approved compliance provider for the European Interactive Digital Advertising Alliance’s (EDAA) OBA Framework, Evidon InForm is recognised as a critical tool in achieving compliance with self-regulatory programmes in the EU and US, as well as with the recently implemented EU ePrivacy Directive.
 
The extended roll-out expands Evidon’s coverage to include every major language spoken in Europe, including Czech, Icelandic, Russian, Romanian, and Turkish.  The service is also now fully operational in Arabic, as well as Chinese, Korean and Japanese.  In the Americas, this expansion includes Portuguese and Canadian French, as well as Latin American Spanish.

When users click on an ad or website notice, it gives them clear and comprehensive information about the companies collecting and using their data, including the company’s cookie policy.  Where required, it also gives consumers a mechanism to provide their consent to be tracked.
 
Commenting on the worldwide roll-out, Scott Meyer, Founder and CEO of Evidon, said: “The extension of local language notice into new territories allows us to offer a truly global solution for major multinational brands and sites that operate in multiple languages and need to communicate their data usage practices to consumers. The initiative came about as a result of requests from our broad range of global clients and we are delighted to be the only company to offer this service on this scale, fostering transparency and trust between businesses and consumers.”

About Evidon Evidon joined AOP as an Associate member in June 2012. Evidon helps businesses and customers understand and control data online, and operates the Ghostery browser extension, as well as serving ‘ad choices’ notices on online ads across the US and across Europe. They were the first approved technology provider for the EU's Self-Regulatory Program, and have worked with AOP in helping shape Publisher response to UK Data regulation. Damian Scragg, Managing Director, UK said: "Evidon has been collaborating with AOP on its events as well as industry articles and have found these opportunities extremely valuable." "We are excited to be a member of the AOP and to work more closely with them in helping to keep their publisher members more informed about the rapidly changing data control and privacy space.  Not just tracking and cookies, but the potentially more concerning areas of site hygiene and data leakage"