Association of online publishers Helping media owners build better digital business

Empowered audiences – speakers announced

Empowered audiences – adding value to your business, 28 April

At the next AOP forum on 28 April, we explore how an audience’s passion for
content can be used to add value to your business.

We look at how social media is shaping today’s content production, measuring
success in this area and managing your social media programme to ensure it keeps delivering - book your place now online.

Neil Perkin

Speakers Include

Neil Perkin – Founder, Only Dead Fish

Neil is a renowned blogger, writer and the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment.

Neil has over 10 years digital experience and was latterly the Director of
Marketing and Strategy for the commercial functions of IPC Media, the largest
consumer publisher in the UK and publisher of multimedia brands including
Wallpaper, Marie Claire and the NME.

Lulu Phongmany
Lulu Phongmany - Head of Business Development & Marketing,

Lulu is Head of Business Development & Marketing for the UK’s largest women’s website, She is responsible for planning, creating and executing all media partnerships for the site. She has worked with many of the biggest FMCG brands to integrate their campaigns into’s award winning editorial content as well as collaborating with Diva TV to run the site’s first TV sponsorship campaign.

Prior to joining in 2007, Lulu was at Sympatico/MSN in Toronto, Canada where she was Content Integration Manager

Paul Hood
Paul Hood - Head of Digital, Mirror Group Newspapers

Paul is responsible for the P&L and online publishing strategy for The Daily Mirror, Sunday Mirror and Scottish Daily Record.

With the launch last year of and, Mirror Group was the first National Newspaper to pioneer a 'special interest' publishing strategy. Both websites have won critical acclaim, and both have attracted significant activity from commercial partners.

Prior to Mirror Group, Paul was Head of Digital for Emap Automotive, a division of Emap Consumer Magazine (now Bauer Media). He was involved in building the first digital presence for MotorcycleNews, and led the reinvigoration of; a redesign that won numerous industry awards, and went on to become Emap's most profitable online business.

James Bromley
James Bromley, Managing Director of Mail Online

Since James joined in April '08, Mail Online has become most visited UK newspaper site, globally on a daily basis. Topping the polls for the most unique visitors, against our competitors in January, when 75% of our daily users visited more than twice a day.

He previously worked for Trader Media Group, where he was Group Business Development Director. In this role James was instrumental in forming and driving the implementation of a strategy to migrate the business online. Trader Media Group is now one of the UK’s most profitable online publishers.

This event takes place on Wednesday 28 April, from 14.00 to 17:30 at IPC Media - book your place now online.

Early booker rate ends on 22nd April - early booker tickets are £95+vat for AOP members, £195+vat for non-members.

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