Emma Jenkins, Head of Interactive Marketing, Procter and Gamble, talks to AOP
Emma has spent 9 of her 11 years at P&G in digital marketing, focussing on P&G’s innovation efforts. She has worked across digital TV, internet and mobile campaigns for brands such as Pampers, Ariel, Pringles, Lacoste and Pantene.
She currently heads up P&G’s New Marketing Models team responsible for finding and qualifying new advertising models in the digital space. Recent campaigns include integrating Gillette, Tampax and Pantene into the Bebo Katemodern series and Gillette Fusion into EA Games’ Burnout Paradise driving game
Video produced by BigKid London
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