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Econsultancy releases first DSP Buyers Guide

Econsultancy has published its first Demand-Side Platforms (DSPs) Buyer’s Guide, with a detailed analysis of how real-time bidding (RTB) is revolutionising the online advertising sector.

While the report is primarily aimed at advertisers and agencies with an interest in DSPs, it may also be of use to publishers.

The document, which also has a section on supply-side platforms (SSPs), is relevant for anyone with an interest in understanding the fast-changing online advertising sector.

Join Econsultancy, or buy the report here.

DSPs help media buyers aggregate, bid on and optimise digital inventory across ad exchanges and yield management platforms, enabling media buyers to reach a specific audience at the impression level, in real time.

Monica Savut, Research Analyst at Econsultancy, said: “Despite overall marketing cuts, display is expected to outpace search as the fastest-growing online marketing channel over the next three years. Much of this is fuelled by the growth of demand-side platforms, implementation of real-time bidding and availability of deeper audience insight.”

She added: “Purchasing media across multiple platforms can be a daunting task, but the emergence of demand-side platforms is helping advertisers overcome some of these challenges by providing a new way of buying and managing auction-based media.”

The detailed assessment of the market and company profiles included in this guide can help organisations identify the right demand-side platform and benefit from more effective targeting, enhanced performance and transparency.

The guide also includes extensive insight from individuals on the frontline of the display advertising industry.

Key market trends covered in this guide include:

  • Advertising budgets are shifting from traditional ad networks to ad exchanges and other automated channels
  • Advertisers are taking more control of their display advertising campaigns
  • Data has become one of the most valuable commodities in the real-time bidding ecosystem
  • There is a fundamental shift in media buying from buying audiences instead of placements
  • Increased adoption of a holistic approach to how media is purchased and managed
  • Mobile and video advertising provide new ways of reaching and engaging with users

About the Demand-Side Platforms Buyer’s Guide

The 133-page report, which has a global focus, provides details about the trends and issues affecting the online display advertising sector, as well as advice about how to find the right DSP.

The guide also includes extensive insight from individuals on the front-line of the display advertising industry.

Which demand-side platforms are featured in the buyer’s guide?, Adnetik, DataXu, Efficient Frontier, Infectious Media, Invite Media, The Media Innovation Group (MIG), MediaMath, mexad, Rocket Fuel, SearchIgnite, StrikeAd, The Trade Desk, Triggit, Turn,

Join Econsultancy, or buy the report here.

To get the AOP member discount, enter the following discount code in the relevant place - ECDSP575 and the price will be reduced accordingly.

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