Driving Revenue through Data Presentations released

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Presentations

CRM in the online publishing world

• How to apply 'traditional' CRM data mining activities to the online media world
• Characteristics of online data and the opportunities and problems these present
• Behavioural Segmentations - Understanding your site's major usage groups
• Predictive Modelling - Using site behaviour to build churn models
• Bridging the Gap - Applying anonymous behavioural data to identify future subscribers
• Download CACI's presentationDownload Type: ppt
  Download Size: 5487k - members only

Using data to drive successful product development

• Why successful product development should start and end with data
• Making sure every transaction counts - Effectively capturing usable data on audience interactions.
• Nice to know vs critical information - Sifting a mass data to find 'actionable intelligence'
• How a joined-up, comprehensive data strategy is essential to profitable business models
• Download Abacus' PresentationDownload Type: pptx
  Download Size: 3913k - members only

Building a new revenue generation model

• Creating new revenue streams
• Using your data to develop and drive a multichannel offering
• Developing lead and demand generation strategies to support your customer's objectives
• Moving up the relationship ladder with your customers.
• Download RBI's presentationDownload Type: ppt
  Download Size: 4422k - members only

Deriving advertising value through consumer data analysis

• Presenting data in the ad sales process
• Framework for measuring effectiveness to properly reward data-based ad delivery
• Case studies of how data use increases display advertising effectiveness
• Download comScore's presentationDownload Type: pptx
  Download Size: 1026k - members only