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Dow Jones relaunches Financial News site

Financial News
Dow Jones’ Financial News, which covers the European securities market, has relaunched its site, bringing in more refined navigation and personalisation, a new blog, and innovative new data tools and features.

The focus of the newly-redesigned site continues to be based around Financial News’ four core sectors: asset management, investment banking, private equity and trading & technology.

It has also added a second set of links that take users deeper into the content, including special reports and in-depth features; a comprehensive press digest and a revamped comment page.

A new blog, Financial Muse offers pithy, concise analysis of news and data overseen by Financial News’ Associate Editor Mike Foster, while specially created Topics pages enable subscribers to tailor pages with the stories that matter most to them.

Phillipa Leighton-Jones, Online Editor, Financial News comments: “The changes we’ve unveiled today have created a site that’s richer, deeper and more flexible. But what hasn’t changed is our insight, expertise and accuracy, our commitment to breaking news, telling our readers why a story’s important and how it matters to them.”

In addition to the new blog, all Financial News’ popular coverage of people, personalities, jobs and pay will be featured on a new ‘People’ page, which will help users keep track of who’s moving where and why.

The site’s new Quick Links feature takes users to news, analysis and features on the most newsworthy subjects, while links to all news analysis, profiles, features and lifestyle content from the Financial News print edition is easily accessible on one page.

New data tools and features provide hard numbers on fund performance, investment banking league tables and short selling.

Advertisers will benefit from increased impact for their campaigns on the redesigned site, with two prominent advertising slots placed above the fold. New targeting opportunities for advertisers will be rolled out soon, including behavioural targeting and packages across the Financial News Web site and The Wall Street Journal Digital Network. A Europe edition of WSJ.com, launched a year ago and is also available on mobile products, including a Mobile Reader for BlackBerry smartphones and a mobile internet site for Europe.

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