Former RAB chief enlisted to lead the UK Online Measurement Company as January 2010 launch approaches
Douglas McArthur, former Chief Executive and founder of the Radio Advertising Bureau, has been appointed Chairman of UKOM
– the UK online audience measurement company. The announcement comes as UKOM prepares for the January 2010 launch of its Audience Planning System, powered by the Nielsen Company.
A media heavyweight and highly relevant appointment, McArthur worked to develop the radio audience measurement system, RAJAR, in 1992. At the head of the RAB, he spent 14 years leading and sustaining radio's revenue share growth from 2% to 7%.
As independent chair, McArthur will ensure that the key stakeholders are able to contribute to the development of UKOM: agencies and advertisers, primarily via their representative trade bodies the IPA and ISBA, and UK publishers. McArthur has been working with UKOM in a consultancy role since Mark Cranmer stood down from UKOM earlier this year to join Aegis Media's digital agency network Isobar, as chief executive.
In September 2009, UKOM appointed The Nielsen Company as its official partner to deliver an industry-agreed online audience planning system, which will allow advertisers and their agencies to plan online campaigns targeting specific audiences, using an industry-approved system, just as they do with traditional media.
Douglas McArthur, chair of UKOM said: “Advertisers have been calling for a consumer-centric planning system for their investments in areas like digital display. I aim that under my chairmanship, UKOM will deliver what they asked for - a planning system for digital display, digital video and mobile.“
Guy Phillipson, CEO of the IAB and UKOM Director said: “Douglas McArthur’s broad experience and mature approach is just what UKOM needs, now we’re preparing for the launch on the UKOM Audience Planning System in just a few months. He’s a highly respected media professional and we’re very proud to have Douglas as our chairman.”
Bob Wootton, Director of Media & Advertising at ISBA said: “Douglas is an excellent appointment. He has seen the industry from all sides, so he knows what’s what. And he’s experienced, connected and energetic enough to keep things moving in this rapidly-changing world. We look forward to working with him again in the UKOM context”.
The UK Online Measurement Company is the authoritative voice for UK online audience measurement, run in response to the needs of advertisers, media agencies and online media owners. Powered by The Nielsen Company, the UKOM Audience Planning System will allow advertisers and their agencies to plan online campaigns that target specific audiences, using an industry-approved system just as they do with TV (BARB), radio (RAJAR) and print media (NRS).