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AOP Digital Digest 9th May 2014 - News From the Digital Universe

Events News

AOP Digital Publishing Awards 2014

Early bird discount of £400 on tables of ten for a night at the Awards

If you haven't booked your table yet, hurry up and don't miss out! There are only limited number of tables available for this discounted offer!

Book Now for BIG savings!

Individual tickets are also available.

The Awards ceremony returns to the Roundhouse on 3rd July for an evening of celebration, great food, great company and great fun. Click here for a photo and video reminder of last year's event.
Judging is under way and the shortlist for this year's awards categories will be announced on May 15th.

Click here for all the information you need and to book your places.

We look forward to seeing you there!
 

May Forum - Advertising - The growing value of programmatic

May Forum “Advertising - The Growing Value Of Programmatic” - There are a very limited number of tickets available for this forum on 21 May. This event will bring together representatives of the three key elements of the programmatic landscape - publishers, agencies and technology suppliers - to discuss how premium publishers should be developing their use of programmatic trading, and how programmatic approaches themselves will evolve in the future. The Forum will be moderated by Matt O’Neill, principal, Teemo UK, and speakers will include Paul de la Nougerede, Director, Media Products and Operations at AOL Huffington PostKatie Eyton, Executive Director, Head of Operations at Manning Gottlieb OMDBill Swanson, Director, Publisher Development UK, PubMatic and Todd Tran, managing director, Europe, Nexage. For further details click here.

New AOP Associate Member
 


  AOP is delighted to announce a new associate member Visual DNA, an independent techology company based in Shoreditch, London. "We want to help people be valued for who they really are. We do this by combining psychological testing with big data analysis. For ordinary people, this means we can help them understand themselves better. For businesses, it means we can help them understand their customers better.

We strongly believe that it’s possible for the technological tools at humanity’s disposal to improve our understanding, help businesses serve their customers better and ultimately build a better world. For example, we are working with lenders in 6 countries to help 30m unbanked people in developing markets get access to credit, using our psychometric profiling systems." AOP on the Road

AOP partnership with Digiday
 



At the Digiday Publishing Summit Europe, we are thrilled to welcome a truly international group of attendees to Barcelona. Your fellow attendees will be international publishers facing the border-breaking challenges of the digital landscape. Amaury Médias: Publisher of French daily Le Parisien, among other publications.
ICCK NET: The digital portal to Colombia’s most popular news, pop culture, and sport.
RT: The Russia-based second most-watched foreign news channel in the US after BBC News.
Trinity Mirror plc: Publisher of 240 regional papers in the United Kingdom, including theDaily Mirror and the Sunday Mirror. Learn what it means to be an international publisher and request your invitation to DPS Europe today. News from the Digital Universe

Media quality report shows publishers offer best value for advertisers 


A week after JICWEBS announced that its auditing body, ABC, has issued kitemarks to tech vendors for meeting industry-agreed standards to reduce the risk of misplacement of ads online, Integral Ad Science Q1 2014 Media Quality Report revealed an increase in the number of impressions at risk of Brand Safety.  
The lowest risks to brands were impressions on direct publishers at 4.1% in Q1 2014; although this figure is up negatively from 2.8% in Q4 2013.  Online advertising brand safety risk levels negatively increased on exchanges to 8.9% and on networks to 8.6% compared to the period Q4 2013 which showed that brand safety on exchanges was 7.2% and on networks was 7.1%.

To read the full article please click here.
 

If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email


The AOP Team


The full AOP events calendar for 2014 is in place. 
Click here to view