Association of online publishers Helping media owners build better digital business

AOP Digital Digest 8th November 2013

Events News

Our Forum: Driving Value Through Video, takes place next Wednesday 13th November at Incisive Studios

The forum features presentations, case studies and panel debate from leading video experts from The Wall Street Journal, Vice Media, iProspect, SpotXchange and YuMe, who will share their experience with creating and monetising successful video content.  Only 5 places remain so if you would like to attend book your place here today! Full details of the event can be found on our website 

December forum – Commercial Beyond Advertising 11th December

  Are partnerships the future? How can media businesses leverage their assets to grow new commercial models? The forum examines creative development built around media brands and their extension into new areas of revenue. We have two speakers confirmed with more to follow: Tony McAllister, Head of Interactive Sales, Global Radio  Nick Cohen, UK Head Of MediaCom Beyond Advertising Our December Forum takes place at Incisive Studios, Soho – secure your place and book today

Research on the road 

AOP are sharing the results of recent research studies with the agency community.

Engaging Audiences - The Value of Content Partnerships was recently presented to the planning team at Carat and today (Friday 8th) at Starcom. On 27th November it will be the main presentation at the Media Research Group evening meeting at Etc Venues in Hatton Garden. The AOP Premium Mobile study has been shared with several leading agencies including this week with digital and press teams at Mediacom and Starcom and will be presented at Havas and Essence on 21st November  

B2B Group Dinner 

AOP hosted a social dinner this week for it's B2B Group members at the renowned Kettners in Soho - with attendance from RBI, EMAP, Incisive, Centaur, Dennis, IDG, Faversham House, UBM, Newsquest and Haymarket. The dinner confirmed the support of members for developing a strong focus on the key areas of interest for the B2B publishing community through the AOP programme of events and dedicated B2B Group meetings.

Jon Bentley , Head of Digital at Incisive accepted the position of Vice Chair of the B2B Group to work alongside the Chair, Phil Clark of UBM in 2014  

Inspiring Interns - AOP Member Benefit

In August this Year Tasneem Rasani joined the AOP team as Digital Research Assistant following a successful internship with us during the summer Inspiring Interns is the country's leading internship agency. Based in London and Manchester, Inspiring helps organisations find incredible graduate talent in a range of roles and industries. You can browse brilliant digital, marketing and PR candidates at http://www.inspiringinterns.com/employers/aop/, where AOP members can also receive an exclusive 20% discount on their first hire.  Read more about Inspiring Interns here

 The Digital Marketing Show

Taking place from the 26th-28th of November at Excel Attendance is free to The Digital Marketing Show.  The AOP Team will be exhibiting so make sure you come and visit us.  Tickets and more information are available from digitalmarketingshow.co.uk. The Digital Marketing Show was created to make it far easier for businesses to understand how they can harness the power of digital marketing – it’s aimed at mainstream marketers and business owners rather than techies. Have a fantastic weekend!

The AOP Team