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AOP Digital Digest 8th August 2014 - News from the Digital Universe

Events News

AOP Autumn 2014 Conference - 9th October

This year's conference - 'Thriving in a Connected-Device World' - will address how publishers can make the most of not just multiple platforms, but also the connections between them. Sessions will discuss the commercial, editorial, operational and technological challenges and opportunities that face premium publishers as they adapt to an environment where their audiences routinely swap between devices. Other highlights include:
  • Unveiling of key findings of the AOP’s Content and Trends Census for 2014
  • A view from the US panel.  Senior figures from US premium digital publishers talking about the latest developments in their industry and how they’re responding to the developing multi-device world.
For full details of the conference and to book tickets, please click here.

Mobile Advertising Forum - 17th September 

Our latest forum, in association with Celtra Mobile, will look at the challenges in monetising the growing mobile audience, in cutting through the obstacles and barriers and implementing successful mobile commercial strategies. This forum is looking to be another sell out in this year's programme so for further information and to book your tickets, please click here.

AOP Research 

Proving the value of Native Advertising on Premium Content Websites  Native advertising has become the most talked about format of the moment. It allows clients to enter the fabric of a media owner’s content, by delivering messages that are entirely on-brand, by virtue of the fact that they are written, designed and signed off by the media owner, whilst addressing the themes that the advertising client wishes to be associated with. In a compliment to the Content Partnerships project AOP explored last year, we are now keen to uncover the role and measure the impact of native advertising within a premium content environment through understanding how consumers engage in terms of behaviours and actions taken after exposure and test the hypothesis that native advertising within a powerful brand is the most effective. The project is set to run in the last quarter of 2014 and details of the brands and publishers participating will be revealed soon. To read more about last year's Content Partnerships Project and to download the Whitepaper click here


AOP begins in-depth, cross platform analysis of digital publishing industry

This week AOP launched a major research project that will detail and evaluate digital advertising engagement in the cross-platform digital publishing world. Run in tandem with Omnicom Media Group, it will involve 21 premium publishers and over 100 UK media brands.On completion, the study will cover advertising impact and effectiveness across mobile and tablet internet. Apps (excluding digital editions) as well as PC browsing will also be evaluated. The project will measure the value of trust and context across the digital publishing landscape of premium content sites, and provide AOP members and the wider industry with insight into best practice when it comes to cross-platform campaigns. Read the full story here

News from the Digital Universe

Taboola goes programmatic with acquisition of perfect market
Taboola today announced that it has acquired Perfect Market, a leading provider of digital publishing software solutions for driving traffic, engagement and revenue. By combining Perfect Market’s programmatic advertising technology with Taboola’s global, industry-leading content distribution and monetization capabilities, Taboola will create a world-class content discovery platform that provides publishers with a “one-stop-shop” for full page monetization across all platforms. The new programmatic offering will be called “Taboola-X,” and will enhance Taboola’s existing paid-content offering. Read the full press release here

The Language of Feelings - VisualDNA In this inspiring talk, Alex the CEO and founder of VisualDNA, shows how today's internet is powered by naivety.  People don't understand the value of what they give away for free, i.e. their data.   Alex paints a picture of the foreseeable future where the 'Internet of Feelings' transforms our interactions between each other and suggests that from it all will develop a far better connectivity and understanding between people, and a better value exchange between services and their users. Watch the talk here

Future announces new management structure Future Plc, the award-winning international media group and leading digital business, todayannounces its new Executive Management Team under the leadership of Zillah Byng-Maddick, CEO.  

As previously announced Richard Haley will join as CFO in October, having previously held a number of senior roles at Tesco Plc.
To read about the changes click here

If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email

The AOP Team

Click here to view the AOP events programme for the rest of the year