Association of online publishers Helping media owners build better digital business

AOP Digital Digest 7th February 14 - News From the Digital Universe

Events News

AOP Spring Conference - More Speakers Announced

Google, IDG and content agency Seven are the latest companies to join the line-up at the AOP Spring Conference on 12 March at Etc Venues, St Pauls

Google’s Deborah Sherry joins Incisive Media’s John Barnes and Dennis Publishing’s Jamie Labate for the session on Programmatic Trading, looking in detail at how automation can help publishers in the specialist and targeted sector.
IDG UK’s Publishing Director Marcus Wilkinson will be bringing his experience to the session on Lead Generation, discussing how publishers can create long-term partnerships with advertisers and how they can integrate lead generation with content.

Kevin Sutherland, Strategy Director of content agency Seven will join Dan Linstead of Immediate Media and James Ranson of Future for the panel on Content Marketing.
The opening keynote at the event will be given by Natasha Christie-Miller, CEO of EMAP

The full event programme is now available, click here to view on our website

Book your place today by clicking here

AOP Digital Publishing Awards Open For Entry

Two New Categories Feature In The Line Up For This Year; Best Digital Commercial Individual, recognising the most talented and successful person on the commercial side of the industry. And Best Digital Marketing Campaign, this new category seeks to reward the best innovation within Digital marketing for publishers.

With 18 categories in total catering to all areas in Digital Publishing this year's AOP awards has something for everyone

To view the full category list and past winners click here

Entries cost £99+VAT per category and the closing date for entries is 14th March 2014.

For full information on the awards entry process click here

Create your entry now by clicking here

Good luck and we look forward to seeing you at the ceremony at the Camden Roundhouse on the 3rd July! Tickets for the ceremony will go on sale shortly

February Forum - Mobile First?

Etc Venues, The Hatton, Wednesday 19th February

Full Line Up Announced. Very Few Places Remain

Claire Valoti, Head of Agency Relations at Facebook UK is the latest addition to the Mobile First? Forum.

Claire joins speakers from Future, Google, mobile agency Somo and Trinity Mirror Digital to discuss the key questions facing publishers as they move to a mobile first approach:

• What does “mobile first” mean for a publishing business?
• How does the company make money?
• What technologies does it use?
• How does it approach the distribution of content?
• What sort of staff does it need?
• And how should they be organised?

The discussions will be introduced and moderated by Mike Goldsmith, recently announced as Head of Future’s new Design and Development Team, Mobile.

Last Few Places - Book Now

New AOP Members

AOP welcomes three new members this week Inskin, Ad2One, Peer 1 Hosting we look forward to their contribution to our community 

Group News

The AOP B2B Group met this week at UBM offices to share insight on strategy to help stitch live and online communities closer, and various members shared recent achievements and issues they are facing in their businesses.
Members from Centaur, Faversham House, Incisive, Newsquest, Reed Business Information, UBM, and Ultima Media attended.

AOP Digital Landscape Report Vol. 60

Our latest compilation of digital media research is now available for members to download. The report has the latest stats on UK, US, and global adspend, UK online universe, trends on traffic stats, and insight from key interest areas including - Mobile, Tablets, Video, Commerce, and Multiscreening stats.

To read the key headlines and download the member-only full report, click here.

News from The Digital Universe

Content and customer engagement summit - Free online event – 12th - 13th February

Content Marketing is one of the most hotly debated digital marketing topics. A well-designed content marketing strategy is an effective way to engage customers and build brands. However, it also poses a few challenges. Join this summit to learn how to get right.

AOPs MD Tim Cain will be presenting Engaging Audiences – The Value of Content Partnerships as part of the programme on Thursday the 13th at 12.00 follow the link to register here 

DMS Content Masterclass

Following huge demand, The Digital Marketing Show are running a series of one-day exclusive programmes to help mainstream marketers and business owners well and truly understand ‘digital’ in 2014.
AOP are partnering for their first Content Masterclass, which takes place on 2nd May at Ravensbourne College – and will provide attendees with all the knowledge necessary to confidently implement a new content strategy for your business.

Use the promo code UKAOPMEMBER to get £50 off your ticket! Click here to register

SES London

Hear Twitter unveil brand new research as this years SES London

Tickets are now limited for Europe's leading digital marketing conference. Use AOP’s exclusive discount code to save £400 on your ticket.

For further information and the discount code please click here

If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email

Have a fantastic weekend!

The AOP Team

The full AOP events calendar for 2014 is in place. Click here to view