AOP Spring Conference - More Speakers Announced
Google, IDG and content agency Seven are the latest companies to join the line-up at the AOP Spring Conference on 12 March at Etc Venues, St Pauls
Google’s Deborah Sherry
joins Incisive Media’s John Barnes
and Dennis Publishing’s Jamie Labate
for the session on Programmatic Trading, looking in detail at how automation can help publishers in the specialist and targeted sector.IDG UK’s Publishing Director Marcus Wilkinson
will be bringing his experience to the session on Lead Generation, discussing how publishers can create long-term partnerships with advertisers and how they can integrate lead generation with content.
Kevin Sutherland, Strategy Director of content agency Seven will join Dan Linstead of Immediate Media
and James Ranson of Future
for the panel on Content Marketing.
The opening keynote at the event will be given by Natasha Christie-Miller, CEO of EMAP
The full event programme is now available, click here
to view on our website
Book your place today by clicking here AOP Digital Publishing Awards Open For Entry
Two New Categories Feature In The Line Up For This Year; Best Digital Commercial Individual, recognising the most talented and successful person on the commercial side of the industry. And Best Digital Marketing Campaign, this new category seeks to reward the best innovation within Digital marketing for publishers.
With 18 categories in total catering to all areas in Digital Publishing this year's AOP awards has something for everyone
To view the full category list and past winners click here
Entries cost £99+VAT per category and the closing date for entries is 14th March 2014.
For full information on the awards entry process click here
Create your entry now by clicking here
Good luck and we look forward to seeing you at the ceremony at the Camden Roundhouse on the 3rd July! Tickets for the ceremony will go on sale shortlyFebruary Forum - Mobile First?
Etc Venues, The Hatton, Wednesday 19th February
Full Line Up Announced. Very Few Places Remain Claire Valoti, Head of Agency Relations at Facebook UK
is the latest addition to the Mobile First? Forum.
Claire joins speakers from Future, Google, mobile agency Somo and Trinity Mirror Digital to discuss the key questions facing publishers as they move to a mobile first approach:
• What does “mobile first” mean for a publishing business?
• How does the company make money?
• What technologies does it use?
• How does it approach the distribution of content?
• What sort of staff does it need?
• And how should they be organised?
The discussions will be introduced and moderated by Mike Goldsmith
, recently announced as Head of Future’s new Design and Development Team, Mobile
Last Few Places - Book Now
New AOP Members
AOP welcomes three new members this week Inskin
, Peer 1 Hosting
we look forward to their contribution to our community
The AOP B2B Group
met this week at UBM
offices to share insight on strategy to help stitch live and online communities closer, and various members shared recent achievements and issues they are facing in their businesses.
Members from Centaur
, Faversham House
, Reed Business Information
, and Ultima Media
AOP Digital Landscape Report Vol. 60
Our latest compilation of digital media research is now available for members to download. The report has the latest stats on UK, US, and global adspend, UK online universe, trends on traffic stats, and insight from key interest areas including - Mobile, Tablets, Video, Commerce, and Multiscreening stats.
To read the key headlines and download the member-only full report, click here
News from The Digital Universe
Content and customer engagement summit - Free online event – 12th - 13th February
Content Marketing is one of the most hotly debated digital marketing topics. A well-designed content marketing strategy is an effective way to engage customers and build brands. However, it also poses a few challenges. Join this summit to learn how to get right.
AOPs MD Tim Cain will be presenting Engaging Audiences – The Value of Content Partnerships as part of the programme on Thursday the 13th at 12.00 follow the link to register here DMS Content Masterclass
Following huge demand, The Digital Marketing Show are running a series of one-day exclusive programmes to help mainstream marketers and business owners well and truly understand ‘digital’ in 2014.
AOP are partnering for their first Content Masterclass, which takes place on 2nd May at Ravensbourne College – and will provide attendees with all the knowledge necessary to confidently implement a new content strategy for your business.
Use the promo code UKAOPMEMBER to get £50 off your ticket! Click here
to registerSES London
Hear Twitter unveil brand new research as this years SES London
Tickets are now limited for Europe's leading digital marketing conference. Use AOP’s exclusive discount code to save £400 on your ticket.
For further information and the discount code please click here
If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email
Have a fantastic weekend!
The AOP Team
The full AOP events calendar for 2014 is in place. Click here to view