April forum - Transforming Your Content with Data - 16th April Etc Venues, The Hatton.
Don't miss out - book now
Publishers have never been better equipped to understand who their readers are and what they want. Much of the recent discussion has been about how this impacts the commercial side of the business, but the role of data on the content side is equally vital.
Confirmed speakersAdrian Barrick, Chief Content Officer, UBM
Laura Jenner, Senior Product Manager, Radio Times, Immediate Media
Among the topics will be:
• New product development and testing
• Lean methodologies
• New skills requirements
• Organisational approaches
Our forums sell out fast so book today
For further details of the forum programme click here
We look forward to seeing you there!
AOP Digital Publishing Awards 2014
Thanks to all of you who have worked so hard on your entries for this year’s AOP Digital Publishing Awards and for your patience whilst we suffered technical difficulties last week. Entries are now closed and the shortlist will be revealed on the 15th of May. Good luck and looking forward to seeing you all at the ceremony at The Roundhouse on the 3rd of July.
AOP Digital Landscape Report Vol. 62
The latest Digital Landscape Report is now available for members to download.
The report has the latest stats on UK and US adspend, global ad spend, UK online universe, trends on traffic stats, and insight from key interest areas including: Mobile, Video, Advertising, Marketing, Multiscreening, Ecommerce, Outsourcing, and Digital Time Spent trends.
To read the headlines for March or to download the member-only full report click here
The AOP Commercial group met this week at Haymarket offices in London to discuss viewability and visitors from Mediacom shared their views on the different interpretations of native advertising. Members from AutoTrader, Bauer Media, Centaur Media, Dennis Publishing, ESI Media, Future Publishing, Global Radio, Guardian, Haymarket, Immediate Media, Reed Business Information, Telegraph, and UBM attended.
To find out more about the different AOP Groups click here
Nexage and AOP Breakfast
Programmatic is reshaping mobile advertising. Agencies and advertisers are moving budgets to programmatic to gain efficiencies; publishers are more aggressively adopting programmatic – including private exchange and programmatic direct – to accelerate revenue and enhance the controls they have on their business.
Last Thursday 27th March more than 25 invited members joined Nexage, AOP, and leaders from across the industry at the Soho Hotel for Programmatic in a Mobile World; a roundtable to share and learn different approaches and emerging best practices for programmatic.
We are delighted to have been association partners for this year's Adweek Europe which took place this week. London has been buzzing with activity and a host of fantastic sessions, breakfasts, workshops and parties with top class speakers and panellists have taken place across four days. Check out the official photos here
Business Reporter Customer Focus 2014 - 29-30 APRIL, CARDIFF CITY HALL
AOP are partnering with Business Reporter’s Customer Focus Conference on the 29-30th April. Business Reporter have designed an interactive, two-day agenda so you can join the conversation too, add your thoughts, tease out an idea, test a concept. The agenda will be interactive, dynamic, and will set out to foster the kind of deep understanding and empathy that leads to true innovation.
AOP members get a 33% discount on delegate places.
For more information and to book your discounted ticket click here
If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email
Have a fantastic weekend!
The AOP Team
The full AOP events calendar for 2014 is in place. Click here to view