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AOP Digital Digest 2nd May 2014 - News From the Digital Universe

Events News

AOP Digital Publishing Awards 2014

Have you booked your table yet?

Hurry – there’s an early bird discount of £400 on tables of ten

But a limited number of tables are available at this price, so don’t miss out!

Book Now for BIG savings! Individual tickets are also available.
The Awards ceremony returns to the Roundhouse on 3rd July for an evening of celebration, great food, great company and great fun. Click here for a photo and video reminder of last year's event.
Judging is under way and the shortlist for this year's awards categories will be announced on May 15th.

Click here for all the information you need and to book your places.

We look forward to seeing you there!

AOP May Forum - Advertising - The growing value of programmatic

21st May at IDG UK, 101 Euston Road, London NW1 2RA

This event is selling out fast

Don't miss out - book now More participants have been added to the programme for the next half-day AOP Forum, on 21 May. The Forum, “Advertising - The Growing Value Of Programmatic”, will be moderated by Matt O’Neill, principal, Teemo UK. The agency perspective will come from Katie Eyton, executive director, head of operations at Manning Gottlieb OMD. They’ll be joiningBill Swanson, Director, Publisher Development UK, PubMatic and Todd Tran, managing director, Europe, Nexage, with further speakers still to be announced. The Forum will cover two key themes: how should premium publishers be developing their use of programmatic trading, and how programmatic approaches themselves will develop in the future. Speakers will discuss the impact of programmatic on mobile, video and native advertising, as well as looking at how media owners should be thinking about the way their businesses are organised and staffed, which business models they should be adopting and what sort of partnerships they need to establish. For further details of the forum programme click here

Data monetisation key priority for publishers in 2014

The latest AOP Organisation Census released earlier this week attracted widespread media attention with its focus on the growing importance of data to digital publishers. The Census reflects the views of over 30 publisher members of AOP representing over 700 individual media brands. You can read highlights from coverage of the Census on the Guardian and The Drum along with others, and AOP members can also download the full report here.

New AOP Strategic Partner

AOP is delighted to announce our Strategic Personalisation Partner, Sailthru. Sailthru is the leading provider of personalised marketing communications technology and is driving a major shift in how brands engage with their individual customers. Through the automated analysis of large data sets, Sailthru Smart Data™ technology generated and delivers personalised online, offline, email, mobile, and social brand experiences. More than four hundred clients, including Business Insider, iVillage, Maxim and New York Post use Sailthru to drive higher revenue and increase engagement.

"Sailthru is thrilled to be partnering with the AOP to bring greater visibility to this rapid shift in personalisation that we are seeing in the publishing space. Creating long-term engagement and brand affinity is about linking great content to the right reader at the right time. The AOP is paving the way for publishers by providing them access to the tools and education of the most innovative technologies, tactics and trends in the market. Sailthru is excited to be AOP's Personalisation Partner of choice and share in that growth, education in the space." - Jeremy Bedford, Director of EMEA at Sailthru. To find out more, please visit
Or contact Shalini Devji, Market Development by email - 

New AOP Representatives on UKOM Commercial Group

The UKOM Commercial Group exists primarily to sense-check and hold comScore and UKOM accountable for delivery of the contracted services under the 2013-15 UKOM/comScore agreement. The Group is comprised of UKOM personnel and representatives from both partners in UKOM - AOP and IAB - along with agency representatives. In simple terms the group is the main link between subscribers and UKOM/comScore and the place where regular checking that required/expected value is being delivered and that future commercial priorities are fully recognised and built into the UKOM development plan. AOP is delighted to announce representation of members through 2014 and onward by Malcolm Attwells, Programmatic Sales Director, Condé Nast and Steve Edwards, Group Digital Sales Director, Hearst. 

News from the Digital Universe

Emerging skills for journalists - would you like to contribute your views?

The NCTJ has launched its latest research project, which examines the changes in the journalism industry and the implications of those changes for the employment of journalistic skills.  The NCTJ is committed to an on-going programme of research to provide the industry with up-to-date labour market information about journalism. This will be used to inform our current and future strategy and to help us develop our projects and services. Read the full article here.

If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email

The AOP Team

The full AOP events calendar for 2014 is in place. Click here to view