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AOP Digital Digest 29th August 2014 - News from the Digital Universe

Events News

AOP Autumn 2014 Conference - 9th October, Etc Venues, St Paul's

Thriving in a Connected Device World The Wall Street Journal and FaR Partners have joined the line-up of speakers for the AOP’s Autumn Conference The latest addition to the panel on cross-platform content is John Crowley, digital editor EMEA for the Wall Street Journal, who will be bringing his experience of working across multiple platforms to bear on the issues facing editorial staff as their readers demand content tailored for the device they’re using, and the ability to swap seamlessly from that device to another. The “View From The Agencies” panel will be chaired by Dominic Finney, Director at media consultancy FaR Partners. He will be bringing together senior representatives from creative, media, specialist and integrated agencies to discuss how agencies will work together in the future, how they see the relationship between publishers and agencies developing and what they need from publishers to make that working relationship better. The day will also feature keynote sessions from Future and Google, the findings of the latest AOP Content and Trends Census, and case studies of the use of the latest publishing technologies. For full details and to book your tickets, click here

Mobile Advertising Forum - 17th September 

2013 was finally the year of mobile. Research showed over 50% of internet users are now  going online either solely or mainly via their phones. What does this mean for premium publishers? The AOP’s Forum in association with Celtra Mobile, will look in depth at mobile advertising. Starting with insights into how mobile advertising is being consumed, it will cover issues including mobile’s role in the cross-platform mix; how mobile is sold by publishers, and how it’s bought by agencies; how publishers will need to be organised to sell mobile advertising in the future; and the increasing role of programmatic in mobile. The session will also look at how mobile ads can be made more engaging, through new formats, better creative and better targeting. And it will discuss the differences between smartphone and tablet advertising. Speaking at the event will be: Steve Ricketts, Managing Director, ATAO (Moderator) James Chandler, Global Mobile Director, Mindshare Lee Fels, Head of Mobile & Video, Guardian News And Media Miles Lewis, Senior Vice President, International Advertising Sales, Shazam Entertainment David Rožac, Creative Product Director, Celtra Steve Wing, VP EMEA, CBS Interactive This forum is looking to be another sell out in this year's programme so for further information and to book your tickets, please click here.


AOP Digital Landscape Report Volume 67

The latest Digital Landscape Report is now available for members to download. The report has latest stats on Global adspend, Mobile adspend, trends on traffic stats, and insight from key interest areas including – Mobile, Video, Programmatic, Marketing, and Media Trends. To read the key headlines or download the member-only full report click here.


New Member News

Native advertising solutions provider Polar joins AOP as Associate Member Polar works with the world’s largest publications to power, monetize, and scale their native advertising business. The MediaVoice platform is smartly designed to leverage a publisher’s existing CMS and ad server, placing native ads in-stream across desktop and mobile.

Polar believes advertising is about true engagement, which is why MediaVoice provides the best consolidated reporting dashboard to truly measure success and is used by over 50 premium publishers on more than 450 top-tiered sites across the globe.

Founded in 2007, the company is privately held with offices in Toronto and New York City, and clients all over the world. To read more about Polar visit their website.

If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email

The AOP Team

Click here to view the AOP events programme for the rest of the year