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AOP Digital Digest 28th February 14 - News from the Digital Universe

Events News

AOP Spring Conference 12th March - Senior Industry Figures Join the Speaker Line-up Nial Ferguson, Managing Director of Future UK, and Kit Gould, CEO & Managing Director, IDG UK, will take part in the closing “View From The Top” panel at next month’s AOP Spring Conference. They join Haymarket Consumer Media MD David Prasher to discuss the strategic implications for specialist and targeted publishers of the issues raised during the event. To open the day, EMAP CEO Natasha Christie-Miller’s opening keynote will look at the enduring importance of the customer relationship in a world where so much is changing. Christie-Miller will talk about her mission to put the customer relationship back at the heart of the business and how the strategy is working as EMAP moves into its third year of growth. The AOP Spring Conference is aimed specifically at specialist and targeted media companies, both B2B and B2C. The key themes of the conference programme are content, commerce and community, and how these are interacting to create opportunities for publishers of quality specialist and targeted content. For full details of the programme and to book your place click here AOP Digital Publishing Awards - Just Two Weeks Left to Get Your Entries In 18 categories in total catering to all areas in Digital Publishing at this year's AOP awards has something for everyone. If you haven't entered or been to the AOPs before here are just five of the many fantastic reasons to enter. 1. Measure your achievements against the best in the industry
The AOP Awards attract hundreds of entries from across the premium publishing industry. To be shortlisted, let alone picked as a winner, means that your entry stands as an example of the best the industry has to offer. 2. Get noticed
The digital world moves at an extraordinary pace, and sometimes you can miss genuinely groundbreaking work, or forget about projects that previously caught your eye in the whirl of new developments. Sometimes too the best work goes on under the radar. The AOP Awards showcase the most significant, creative and innovative work produced by premium publishers in the judging year. 3. Earn the admiration of your peers
Winning an AOP Award, or even being shortlisted, means you join an exclusive club. Membership can’t be bought, only granted by a jury of experts from within the premium publishing industry itself. Being a member of that club means your peers have recognised what you’re capable of. 4. Reward your team
Apart from the categories that specifically recognise individual excellence, the majority of AOP Awards are all about teamwork. Even just entering shows your team how highly you think of their work. 5. Come to a great party
Of course, you don’t have to enter the awards to come to the awards evening, but being on the shortlist certainly gives the ceremony an extra crackle of excitement. And even if you eventually come away empty-handed, there’s always the festivities of the best after-party in the industry to make it a night to remember. Entries cost £99+VAT per category and the closing date for entries is 14th March 2014. For full information on the awards entry process click here Create your entry now by clicking here Good luck and we look forward to seeing you at the ceremony at the Camden Roundhouse on the 3rd July!  Tickets for the ceremony will go on sale shortly.


AOP Digital Landscape Report Vol. 61

The latest Digital Landscape Report is now available for members to download. The report has the latest stats on UK media expenditure, UK ad performance, global adspend, trends on traffic stats, and insight from key interest areas including: Mobile, Video, Marketing, Ecommerce, Social Media, Multiscreening, Online Privacy, and Key Digital Trends. To read the headlines for February or to download the member-only full report click here .

AOP On the Road

"Future Trends in Technology" - A Women 4 Technology Panel AOP Head of Events Zoe Blackmore attended this event at the Soho Hotel on Thursday 27th February. The all-female event featured - Carolina Costa – Managing Director at Orange Innovation UK Angel Gambino – General Manager Smart Mobility at Castrol innoVentures Ashley Smith – Principal at British Gas Venture Capital Claire Cockerton – Deputy Head at Level39 Technology Accelerator

Integral Ad Science – Ad Fraud Presentation This week IPC Media hosted advertising platform Integral Ad Science who shared a presentation with AOP members on the process of ad fraud - what it is, how it happens, and how it’s detected - and what we as an industry can do through detection and prevention at impression level to proactively shut down supply to fraudsters. Technology for Marketing & Advertising Tim Cain, MD of AOP, was a keynote speaker this week at the TFM&A show to discuss driving digital revenues in the premium content environment by maximising the value of content in driving commercial revenue, using creativity to enhance value, & unlocking the value of audiences and data. If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email Have a fantastic weekend! The AOP Team The full AOP events calendar for 2014 is in place. Click here to view