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AOP Digital Digest 25th July 2014 - News from the Digital Universe

Events News

AOP Autumn 2014 Conference - 9th October

Our early bird rate ends soon book now and save £100.  

comScore are the latest organisation to announce participation in the AOP’s Autumn Conference 2014, taking place in central London on 9 October. This year's conference - 'Thriving in a Connected-Device World' - will address how publishers can make the most of not just multiple platforms, but also the connections between them. Sessions will discuss the commercial, editorial, operational and technological challenges and opportunities that face premium publishers as they adapt to an environment where their audiences routinely swap between devices. Before these questions can be addressed, publishers need to understand who’s coming to their sites, and track them as they move between platforms. comScore will be joining the panel for a session looking at the technological, organisational, political and legal issues involved in doing so. Other highlights include:
  • Unveiling of key findings of the AOP’s Content and Trends Census for 2014
  • A view from the US panel.  Senior figures from US premium digital publishers talking about the latest developments in their industry and how they’re responding to the developing multi-device world.
For full details of the conference and to book tickets, please click here.

Mobile Advertising Forum - 17th September 

Our latest forum, in association with Celtra Mobile, will look at the challenges in monetising the growing mobile audience, in cutting through the obstacles and barriers and implementing successful mobile commercial strategies. Tickets are selling fast so don't miss out!   For further information and to your book tickets, please click here.

News from the Digital Universe

Polar Native Advertising Dinner 

AOP MD Tim Cain joined a round table dinner to discuss the opportunities for publishers to drive native advertising. The round table hosted by Polar coincided with the release of the first Polar Benchmarks report.   Attendees included News UK, Telegraph, Johnston Press, Net Communities, WPP and Digiday.

UnboundDigital Conference

AOP participated in the unBound Digital Think Day  on Thursday 24th July in Canary Wharf. The innovation day followed an unConference format based on the format pioneered by Tim O’Reilly's Foo Camp and adapted by Stream, Kinnernet & Island Innovators. Over the course of the day there were 30 discussion sessions with fresh thinking about the future of digital platforms.

If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email

The AOP Team

Click here to view the AOP events programme for the rest of the year