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AOP Digital Digest - 25th April 2014 - News from the Digital Universe

Events News

AOP Digital Publishing Awards 2014

Book Now for BIG savings! Tickets for this year's AOP Digital Publishing Awards are now on sale. Special "Early Bird" rates offer a juicy discount of £400 for a table of ten! But hurry! This offer is limited to the first 15 tables sold. Individual tickets are also available. The Awards ceremony returns to the Roundhouse for an evening of celebration, great food, great company and great fun. Click here for a photo and video reminder of last year's event. Judging is under way and the shortlist for this year's awards categories will be announced on May 15th. Click here for all the information you need and to book your places.

AOP May Forum - Advertising - The growing value of programmatic

21st May at IDG UK, 101 Euston Road, London NW1 2RA Don't miss out - book now Programmatic trading has established itself as an integral part of the publishing ecosystem, and its role will only grow, with some predicting it could account for more than half of all display revenue by 2017. Faced with this growth, how should publishers respond? Which models should they be adopting, what will be the impact on value and revenue, and how will the shape of the business and its partnerships need to change to deliver effectively? And beyond these questions, as mobile and video assume ever greater importance for premium content producers, what role will programmatic play in driving revenue from these platforms? The AOP May Forum “Advertising - The growing value of programmatic” will look at all these issues, from the perspective of publishers, agencies and technology suppliers. Speakers will include Bill Swanson, Director, Publisher Development UK, PubMatic and Todd Tran, Managing Director, Europe, Nexage.
For further details of the forum programme click here

Latest AOP Organisation Census report to be published next week

Early next week AOP members will be able to download the full report from the sixth Organisation Census, a survey compiled on results from 32 publisher members covering the shape of growth in 2014, key areas of recruitment and skills development, investment in development and technology, commercial revenues and priorities and overall challenges to development. Don't miss this invaluable benchmarking report, more details to follow next week.

The Revolution in Learning

Jonny Townsend, Operations Director - Circus Street our strategic education partner shares his latest thought leadership paper on the subject of the changing shape of digital publishing. There’s a picture in our office at Circus Street. It’s a classroom from the 1800’s. 35 kids, sat in rows, with a teacher at the front writing on a blackboard. Fast forward 200 years and the blackboard has been replaced by a white board. In truth, while the world has moved on, we haven’t really changed the way we teach people in several hundred years. Read the full article here.

News from the Digital Universe

London Technology Week will launch in June 2014 to celebrate the vibrancy of tech innovation in the capital through the power of live events.

London Technology Week – 16-19 June 2014 – www.londontechnologyweek.co.uk

London Technology Week comprises a week of face-to-face events and activities for the technology and digital community. Event formats will be many and varied from conferences and workshops to meet-ups, hackathons, demos and open houses.

Annotating the Web, How Contextual Commenting Will Transform Online Conversations

The concept of annotations is ingrained in human history - it’s how we instinctively organize and interact with information as we read. With the ability to comment directly on a specific element, readers can generate more relevant, thoughtful conversations around content. This new white paper explores how enabling real-time collaboration around any piece of content has the power to fundamentally change the way we interact with each other online. Download the new whitepaper from Livefyre here

“Is Audience Development just a polite way of saying ‘Growth Hacking’?” by Jack Riley, Head of Audience Development for The Huffington Post UK and AOL

…is a question I was asked last week, on a panel at the AOP Transforming your content with data forum chaired by Digital Spy’s David Moynihan about the use of data in publishing businesses. It didn’t come from the audience, who were mostly keen to know about how to use data and analytics organisationally, but from a fellow panellist who was keen to get more into the troubled semantics of the emerging discipline of ‘making a digital publishing business bigger, quickly’. I was there to talk about how our cross disciplinary team, working very hard to attack the problem of how to grow our AOL sites in the UK from a lot of different angles, had got the Huffington Post from 4.9m multiplatform UK UVs last June (the month I joined), to 8.9m UK UVs in January (we use Comscore for external reporting). We’ve called that approach Audience Development.Read the full article here.  

If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email

The AOP Team

The full AOP events calendar for 2014 is in place. Click here to view