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AOP Digital Digest 23rd May 2014 - News From the Digital Universe

Events News


AOP Digital Publishing Awards 2014 


We are pleased to announce the shortlists for three further categories for its annual Digital Publishing Awards. Entries for the Digital Ad Ops Team, Media Technology Partner and Commercial Partnership categories were so close they required further deliberation from the judging panel following the initial judging day last week.   The full shortlist can be viewed here. Guardian News and Media and Hearst Magazines which both had six nominations from the first round of judging further added to their tallies after being included on the shortlist for the Commercial Partnership category. Shortlist Media, Dezeen, Global Radio andIncisive Media complete the category’s shortlist and adding to their existing nomination in the first round. IPC Media meanwhile picked up a further two nominations in the Media Technology Partner and Digital Ops Team categories bringing their total number of nominations for this years awards to seven.  The other organisations nominated are: Telegraph Media (Digital Ops Team), Unruly(Digital Ops Team), Skimlinks, OnScroll, Kaldor and Taboola (all for Media Technology Partner). Tickets for this year’s event to be held at The RoundHouse in Camden, London are selling fast! Click here for all the information you need and to book your places.

June Forum - Evolving Successful Content Business Models - Tickets on sale


We are in a period of unprecedented experimentation as publishers look for new ways to make money from their digital operations. From full subscription to freemium models, metering to micro-payments, growing revenue per user and across platforms is a goal for most media owners. The AOP’s June Forum will look at some of the latest models being trialled and how effective they are, as well as discussing the keys to success in pricing, delivery and value in the digital space across desktop and mobile platforms. The half-day forum - Evolving Successful Content Business Models - will take place on the afternoon of 11 June in Central London. Speakers will include: 
  • Simon Fry, Mobile & Tablet Product Manager, The Independent, i, Evening Standard
  • Sam Pattison, Head of UK & International Sales at Vibrant Media
  • Michael Nutley, journalist and commentator, and former editor of New Media Age (forum moderator)
For more info and to book your place click here.

May Forum Round Up- Advertising - The growing value of programmatic


Another sell out forum this event will brought together representatives of the three key elements of the programmatic landscape - publishers, agencies and technology suppliers - to discuss how premium publishers should be developing their use of programmatic trading, and how programmatic approaches themselves will evolve in the future. Read the full forum round up and view the speakers slides here

News from the Digital Universe
 

UKOM – the Industry digital audience currency that measures people, not machines

UKOM was established five years ago at the universal demand of advertisers, agencies and media owners to resolve two problems with digital advertising:
  • How to plan digital brand campaigns in sync with audience targeted brand communications in other media
  • How to assess, quantify and sell digital audiences in sync with other brand advertising media
  • How to assess the plans recommended by agencies
To read more about what UKOM does click here.

AOP Privacy Breakfast with Lewis Silkin

AOP convened a roundtable for members to discuss data privacy and key themes of transparency, trust, consent and the ‘value exchange’ associated with consumers providing personal data in return for free to access digital services. FTI Consulting presented highlights of its recent UK survey that indicates that a large percentage of UK consumers are concerned about the amount and type of information about individuals that can be collected and used Lewis Silkin outlined some of the key changes that are likely to be introduced by the proposed new EU Data Protection Regulation. Read the full round up here

Deloitte Media Consumer Survey 2014

The ‘Media Consumer’ is almost unrecognisable compared to eight years ago. They are media addicts: resulting in disruption to the TV industry, social media as an entertainment medium, the rise of streaming vs. radio, the new casual gamer and an obsession with technology. This year marks the eighth annual Deloitte Media Consumer Survey, presenting our view on the major trends that are impacting the media landscape and how the UK population ‘consumes’ media. For the first time, we have written the survey to be focussed on the UK market and the challenges and trends organisations in the technology, media and telecoms industry face. Download the report to read more 
 

If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email


The AOP Team


The full AOP events calendar for 2014 is in place. Click here to view