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AOP Digital Digest 21st March 14 - News From the Digital Universe

Events News

Final Extension - the AOP Awards Entry Deadline is Friday 28th March 5pm

This is the final extension. Your last chance. There will be no more. That's your lot. Done. Finished So if you haven't submitted your company's entries yet now is the time to get them in!

Winning an AOP Award is a significant achievement. It means your entry has been chosen as the best of the best by a jury of industry experts and will be celebrated in front of your peers. Even making it onto the shortlist means that your efforts will be showcased among the most impressive work the industry has to offer. The AOP Awards recognise achievement across the entire industry, from editorial to operations, from commercial to technology, from research to marketing. They span B2B and B2C, individuals and teams. And they judge everything against four key criteria: market understanding, creativity, innovation and commercial success. Entries cost £99+VAT per category. For full information on the awards entry process and to view the 18 categories click here 

Create your entry now by clicking here

The View From The Top – Last week’s Spring conference

Last week's Spring conference closing panel discussed the difficulty in adopting new technology within the business, and the different approaches. Nial Ferguson, MD, Future UK, talked about hiring in experts to drive new approaches and areas of business; Kit Gould, CEO & MD, IDG UK, explained how he takes people out of the “engine room” of the business to give them time to become experts themselves; and David Prasher, MD, Haymarket Consumer Media, described a hybrid model. And the panel described the metrics they apply to new business units, from growth and speed to market, to the outcomes they deliver to the market.

After the conference we caught up with the three panelists. Click here to watch the interviews

April forum Editorial - Turning Audiences into New Opportunities - 16th April Etc Venues, The Hatton.

Understanding your readers and what they want has always been the lifeblood of publishing, but the advent of Big Data is taking this to a new level. Publishers are turning to the techniques of data analysis to drive insights about their audiences that can be used to inform the creation of new editorial products, products that match readers’ needs ever more closely.
This half-day forum will hear from publishers and media owners who are working in this new way. It will discuss the opportunities data-based approaches can create, and also the organisational, staffing and technical issues involved.
Among the speakers will be Adrian Barrick, chief content officer at UBM, who will be talking about the role that data plays in building professional communities both on and offline.

Our Forum events sell out fast don't miss out and book your place today

AOP Groups

The AOP Heads of Ad Ops group gathered at IPC Media early this week to continue discussions on viewability and talent development within the group members' ad ops teams, along with ad safety and how it affects premium content publishers. Members from Dennis Publishing, Haymarket Media, Incisive Media, IPC Media, and Telegraph attended.

To find out more about AOP Groups click here

The Festival of Media 6-8 April Rome, Italy – Connect with the Future of Media

AOP are delighted to be partnering with this year’s Festival of Media. Described as the 'Davos of the media industry', the Festival of Media Global is a two-day conference welcoming over 800 media leaders to Rome to debate, trade, find business solutions, reward creativity and celebrate innovation.

From questioning transparency in a digital age to meeting the best brand storytellers, the Festival of Media Global 2014 agenda touches all corners of the international media landscape and will encompass exclusive industry announcements, debates that will shape the future, insights into what chief marketing officers of the world's largest advertisers want and a look into the future with the technologists who are pushing boundaries.

Read the latest press release and full agenda by clicking here 

A special 10% discount offer for AOP members– use promo code aop10mpx when booking online.

Big Data for Media conference, 8th April, London

HuffPost CEO, Tesco/dunnhumby and Financial Times data execs headline the Big Data conference. Top speakers will inform you about best practices in Big Data for Media transformation for the business of media and for journalism:
* Keynote Jimmy Maymann, CEO of Huffington Post
* Keynote Matthew Keylock, global data executive, Tesco / dunnhumby

Early Bird rate of £300 until 31 March!

Read more here

If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email

Have a fantastic weekend!

The AOP Team

The full AOP events calendar for 2014 is in place. Click here to view