Association of online publishers Helping media owners build better digital business

AOP Digital Digest 20th June 2014 - News from the Digital Universe

Events News

AOP Digital Publishing Awards 2014 - 3rd July, The Roundhouse, Camden

With under two weeks to go until our Awards evening, there is still time to book your tables.  They are selling fast though so don't miss out on the biggest night in the Digital Publishing calendar!

Don’t delay and book your tickets now: Don’t delay and book your tickets now Click here for full info, short list and booking details

New Member News

ContentClick is not only one of the UK’s fastest growing native advertising networks, it is also one of the most innovative. With ex-Emap Chief Executive Sir Robin Miller as its Non Exec Chairman, ContentClick has pioneered the geo-targeting of native advertising campaigns that also allow advertisers to choose the platform, device and browser that campaigns can be run on. Based in Bath and London, ContentClick has simultaneously developed Europe’s first native app solution. Created and developed in-house, the Apparade solution allows publishers to increase their mobile web revenues by serving free-to-install apps using ContentClick’s proprietary ad serving technology to determine interest, location and yield.

With well over 2000 publishers signed up since January 2014, the unprecedented level of control and targeting has seen engagement rates soar and click-through-rates across ContentClick’s network average almost 2%, a ten-fold increase on traditional online display ads.

ContentClick is a strong advocate of ethical, high quality native advertising solutions that enhance the user experience and in turn provide high quality traffic for advertisers. For further information, visit www.contentclick.co.uk or contact Daryl Tompkins on 01225 430090.

AOP on the Road

AOP Presents Organisation Census to Google 

AOP MD Tim Cain presented and discussed the results of the AOP Organisation Census with the Google Business Management team earlier this week, the Census key themes centred around the rising focus on data throughout publishers businesses, from its strategic value and usage to its role in commercial growth and the requirements for people skills going forward.
AOP members can download the Census here.

Tim Cain Joins Amnet Panel

Amnet, the Dentsu Aegis Network's agency trading desk, held their first Publisher Event on Thursday 12th June.

AOP MD Tim Cain represented the voice of publishers on a Brand Measurement panel discussion led by Amnet MD Steve Hobbs and including Chief Research Officer at Aegis Media, Mark Greenstreet and Regional MD EMEA of AdTruth James Collier. The key questions posed to the panel were:

1) Measurement for digital brand activity has traditionally been a challenge: Is this a challenge you think we can overcome?

2) Viewability is constantly talked about being a major issue for the industry: Do you think it is as bigger issue as it is being made out to be?

3) As we move more towards a “cookieless” world, what impact will this have on attribution (and last click) for publishers and clients?

4) Cross-device attribution is often talked about being the “holy grail”; How realistic do you think it is that we will be able to accurately measure and track a single user across devices?
 

News From the Digital Universe

Recruitment Advertising Revenues Up a Quarter in Q1 2014
Deloitte, the business advisory firm and AOP revealed that digital advertising revenues from UK publishers recorded strong growth in the 12 months to March 2014. Total growth was up one-fifth (18.3%) in the period; the highest Q1 growth since the survey began. Read the full press release here

If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email


The AOP Team

The full AOP events calendar for 2014 is in place. Click here to view