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AOP Digital Digest - 17 Jan 2014 - News from the Digital Universe

Events News

February Forum - Mobile First? Wednesday 19th February This afternoon event will examine the technological, commercial and organisational problems involved in being “mobile first”, and look at how advanced businesses - publishers and others - are addressing them. It will give publishers who are at varying stages in developing a “mobile first” approach the chance to share experiences and swap ideas, both during the event and over drinks afterwards.
Read further details place and book your place by clicking here

Speakers will include:
Chris Russell, Head of Product, Trinity Mirror Digital
Ross Sleight, Chief Strategy Officer, Somo
Niko Schröer, Mobile Product Specialist in the Publisher team, Google

Places are limited so to book book today AOP Spring Conference Wednesday 12th March 2014 - Full Programme Announced This year’s Spring Conference will look at the key areas of content, data, community and commerce, and how they interact.

Expert speakers will look at data as content, but also as a commercial opportunity, a marketing tool and an enabler of automated trading. They’ll talk about where great content comes from - journalists, industry experts and readers - and where it goes, as content marketing becomes ever-more important. They’ll also discuss how they’re making money out of new channels and new approaches.

The full event programme is now available click here to view on our website

There are limited group packages available giving fantastic value for money

To book your places at this don't miss event click here

Group News

Heads of Ads Ops Group

The AOP Heads of Ad Ops group met this week to discuss a variety of issues including ad safety, audience verification and ad blockers. Members from Bauer Media, BT, Dennis Publishing, Guardian, Haymarket, Incisive Media, IPC Media, Sift, Telegraph and Trinity Mirror attended.

Commercial Group

The AOP Commercial group also met to discuss the plans for agency roundtables and an update on the scope of the 2014 AOP research project, along with issues surrounding Viewability and Programmatic trading. Members from Bauer Media, BT, ESI Media, Future Publishing, Global Radio, Guardian, Haymarket, IDG, Incisive Media, IPC Media, Newsquest, RBI, and Telegraph attended. Both meeting were hosted by The Guardian.

New AOP Members

AOP is pleased to welcome new members BT.com, UltimaMedia and Drawbridge 

BT.com Head of Onsite Commercial Development, Paul Bongers says "As BT are growing a strong content driven online presence, we are pleased to become a member of AOP and participate in the discussion and debate with other premium content digital media businesses".

UltimaMedia publish in the international automotive industry sector and Drawbridge is a leading audience cross-device programmatic advertising platform, connecting consumers between desktop and mobile without the use of any personally identifiable information.

We look forward to our new members engaging with and contributing to our growing community

News From the Digital Universe

Peer 1 hold their first event in a series of Insight Roundtables for leaders of content businesses on Friday 31st of January. This initial session will explore the perfect organisational structure for firms seeking to better align their digital content function with more traditional parts of their business. To find out more click here If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email

Have a fantastic weekend!

The AOP Team

The full AOP events calendar for 2014 is in place. Click here to view