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AOP Digital Digest 16th May 2014 - News From the Digital Universe

Events News

AOP Digital Publishing Awards 2014 - Shortlist Annouced

With 18 categories encompassing the entire digital publishing spectrum, this year’s awards are expected to be the biggest ever – a true reflection of the immense growth digital publishing is currently experiencing. 2014’s front-runners include Immediate Media Co with a total of 7 nominations including Best Consumer Editorial team (Top Gear Magazine), Guardian News and Media and Hearst Magazines, nominated for 6 awards each. Other high profile organisations such as AOL UK and Dennis Publishing are also up for awards. The full shortlist can be viewed here. The winners will be announced at a glittering awards ceremony on July 3rd. Tickets for this year’s event to be held at The RoundHouse in Camden, London are now on sale. Click here for all the information you need and to book your places.

June Forum - Evolving Successful Content Business Models - Tickets on sale

We are in a period of unprecedented experimentation as publishers look for new ways to make money from their digital operations. From full subscription to freemium models, metering to micro-payments, growing revenue per user and across platforms is a goal for most media owners. The AOP’s June Forum will look at some of the latest models being trialled and how effective they are, as well as discussing the keys to success in pricing, delivery and value in the digital space across desktop and mobile platforms. The half-day forum - Evolving Successful Content Business Models - will take place on the afternoon of 11 June in Central London. Speakers will include: 
  • Simon Fry, Mobile & Tablet Product Manager, The Independent, i, Evening Standard
  • Sam Pattison, Head of UK & International Sales at Vibrant Media
  • Michael Nutley, journalist and commentator, and former editor of New Media Age (forum moderator)
For more info and to book your place click here.

May Forum - Advertising - The growing value of programmatic - Sold Out

Taking place on the 21st May. This event will bring together representatives of the three key elements of the programmatic landscape - publishers, agencies and technology suppliers - to discuss how premium publishers should be developing their use of programmatic trading, and how programmatic approaches themselves will evolve in the future.

AOP Groups

This week at the Guardian offices the AOP Commercial Group met to discuss recent industry discussions on native advertising, viewability, and privacy. James Smythe of UKOM also shared their goals for the next few years. Members from Bauer, ESI Media, Future Publishing, Guardian, Haymarket, IDG, Immediate Media, and Reed Business Information attended. For more information on AOP Groups click here

News from the Digital Universe

comScore Releases Latest Digital Market Overview

Digital analytics company comScore has released its latest set of figures for February, providing an insight into the UK internet audience, analysing trends across key sectors and audience demographics. The focus group for this month’s report is 18-24 year-olds.
Click here to access the full report

Vibrant Breakfast in Association with AOP - New Responsible Native Advertising Principles for Publishers

Our joint breakfast event with Vibrant Media took place on the 28th April and included attendees from The Guardian, ESI Media and Dennis.  The roundtable was moderated by media industry journalist and commentator, Ray Snoddy.  Discussions took place to determine the key principles of responsible, revenue generating native advertising. 

Tom Pepper, UK Managing Director of Vibrant Media said, "We are really pleased that we have been able to facilitate this conversation with like-minded leaders in the industry. The 5 key principles we have agreed to achieve responsible revenue generating native advertising are: Integrity; Transparency; Proportionality; Relevancy; and Appropriate Placement.” Read the full story here  

If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email

The AOP Team

The full AOP events calendar for 2014 is in place. 
Click here to view