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AOP Digital Digest 14th February 14 - News From the Digital Universe

Events News

AOP Spring Conference - Don't Miss Out Book Today

Content, community and commerce and the way they interact are the themes of this year’s AOP Spring Conference, taking place on 12 March at Etc Venues, St Pauls, London. Aimed at publishers in specialist and targeted media, this event pulls together experts from across the industry to discuss the issues that matter to senior professionals across both B2B and B2C.

The opening keynote will be given by Natasha Christie-Miller, CEO, EMAP.

There will be plenty of opportunity to network with colleagues and counterparts from businesses in the same area of the industry, as well as representatives of brand owners, media agencies and suppliers with a particular interest in the specialist and targeted sector.

To view the full event programme click here
Book your place today by clicking here
  AOP Digital Publishing Awards Open For Entry

Two New Categories Feature In The Line Up For This Year; Best Digital Commercial Individual, recognising the most talented and successful person on the commercial side of the industry. And Best Digital Marketing Campaign, this new category seeks to reward the best innovation within Digital marketing for publishers.

With 18 categories in total catering to all areas in Digital Publishing this year's AOP awards has something for everyone

To view the full category list and past winners click here

Entries cost £99+VAT per category and the closing date for entries is 14th March 2014.

For full information on the awards entry process click here

Create your entry now by clicking here

Good luck and we look forward to seeing you at the ceremony at the Camden Roundhouse on the 3rd July!

Tickets for the ceremony will go on sale shortly

February Forum - Mobile First?

Etc Venues,The Hatton, Wednesday 19th February Very Few Places Remain

Speakers from Facebook, Future, Google, mobile agency Somo and Trinity Mirror Digital to discuss the key questions facing publishers as they move to a mobile first approach:

• What does “mobile first” mean for a publishing business?
• How does the company make money?
• What technologies does it use?
• How does it approach the distribution of content?
• What sort of staff does it need?
• And how should they be organised?

Less than ten places remain - Book Now

AOP On the Road

Bright Talk Content and Engagement Summit

This week AOP MD Tim Cain presented Engaging Audiences - The Value of Premium Content at the Bright Talk Content and customer engagement summit.

Read the study’s findings here

News from The Digital Universe

Digiday - 5 Ways UK Media Will Change in 2014

Floods and rain aside, do increased ad spend, native advertising, programmatic buying and creative risk-taking herald sunnier times for U.K. advertising? Read the full story from Digiday here 

Yume Partner Day London – Tuesday 4th March

Join Yume for a series of lively panel discussions and insightful fire side chats covering topics including:

• How video advertising creates sustainable revenue for publishers across all screens
• Examples of how publishers are successfully monetising their inventors
• Best practices on how publishers can optimise their video revenue opportunities
• Advertiser perspectives on what they are looking for from video advertising

Spaces are limited, click here to book your place

ABC UK Approved as Verification Provider for Online Brand Safety test

ABC UK is pleased to offer the Industry a brand safety Verification Service following confirmation by JICWEBS (The Joint Industry Committee for Web Standards) of it being the first approved Verification Provider for the DTSG (Digital Trading Standards Group) ‘UK Good Practice Principles for the Trading of Digital Display Advertising’ To read the full press release click here

UKOM Digital Strategy Group

AOP are participating and supporting the newly formed UKOM Digital Strategy Group which met for the first time Thursday 13th Feb

The Digital Strategy Group is an invitation-only group of agency comms planners and digital strategy directors, who want timely access to relevant digital consumer insights, and to debate the implications for planning with their peers. Attendees included Arena, Initiative, Maxus, MEC, Mediacom, SMV, Total Media, OMD, Vizeum and Zenith.

OutBrain and Guardian Media Network Hub

Content discovery platform Outbrain is introducing a new interview section to the Guardian Media Network Hub, profiling Rising Stars of the content marketing world. Here’s one from John Sills, HSBC.

If you are interested in being profiled, please get in touch with Outbrain via email for the questions and more information about what you need to do to get involved. If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email

Have a fantastic weekend!

The AOP Team

The full AOP events calendar for 2014 is in place. Click here to view