Association of online publishers Helping media owners build better digital business

AOP Digital Digest 11th April 14 - News from the Digital Universe

Events News

April Forum - Transforming your content with data

Etc Venues,The Hatton, Wednesday 16th April

Small number of places remain - book now Featuring speakers from Clearleft, Dennis, Digital Spy, The Radio Times and UBM. Topics include:
  • How to use audience data to create new digital products and brands
  • Unlocking the value of audiences
  • Driving content and community - the influence of data
  • How to serve the needs of audiences in an ever more tailored way

For further details of the forum programme click here
Book your place today

AOP on the Road

This week AOP MD Tim Cain gave a talk on Driving Digital Revenues in the Premium Content Environment at Spain’s largest digital marketing event The OMExpo in Madrid. The talk focused on how publishers are leveraging the value of content to drive revenues from both paid access and commercial opportunities. You can also read Tim's interview in the Vibrant blog for thoughts on native advertising, programmatic, and other topical advertising issues following Ad Week. 

Thought Leadership

Circus Street

Jonny Townsend, Operations Director - Circus Street, our strategic education partner, shares his latest thought leadership paper on the subject of the changing shape of digital publishing. “What used to be called convergence has been happening for decades in technology. Mobile phones became computers, TV’s became PC’s but then industries started to converge. The music industry is now driven by software – I-tunes, retailers have become media companies - Amazon Kindle and drinks companies have become formula one constructor - RedBull. The next phase, is that it’s starting to happen in service based economies.” Read the full article here

News from the Digital Universe

Outbrain agrees exclusive partnership with Johnston Press

Content discovery platform already resulting in 11% click-through rate

One of the UK's leading publishers, Johnston Press, has partnered exclusively with Outbrain to boost engagement and improve user experience. The partnership will extend across 196 local online newspaper sites including Portsmouth News and Chichester Observer. Johnston Press has already seen impressive average click-through rates of 11%, after using a range of Outbrain's features designed to help online publishers keep their readers engaged while monetising their content. Read the full story here 

If you have an industry news story you would like us to include in our weekly digest please contact Zoe Blackmore via email

Have a fantastic weekend!

The AOP Team

The full AOP events calendar for 2014 is in place. Click here to view