Dennis Publishing today revealed its significant digital circulation growth across its fitness titles, reflecting the business’s commitment to deliver cross-
platform content to its readers.
The publisher’s flagship title, The Week, delivers yet another ABC increase, despite opting to not report on its digital circulation figures, which boasts over 786,000 issues downloaded in the first half of 2013.
James Tye, CEO of Dennis Publishing, said:
“It's fantastic to see The Week growing its circulation in print once again but also frustrating that we can't give our advertisers the full picture in this ABC release. We have over 20,000 digital, paying subscribers reading The Week on iPad, iPhone, Android and Kindle but due to current reporting regulations we are unable to recognise this audience in the audit. I think it is time for the audit process to accept that not all publishers or indeed consumers want simple page replicas of their favourite brands on tablet devices."
Dennis Publishing ABC in numbers:
The Week – Up 3.1%
YOY to 197,255
Dennis Fitness Division sees significant increase in digital sales, with best selling January issues
Women’s Fitness delivers 270.7%
increase in digital, reaching a combined increase on 0.1%
YOY to 21,302
Health & Fitness sees a 14%
digital increase, delivering a combined circulation of 26,045
Men’s Fitness delivers 10.3%
digital increase thanks to its new fully interactive HTML5 app, developed by the Dennis in-house app development team using Padify software, which launched in January.
Land Rover Monthly – up 0.6%
YOY to 21,290