Dennis Publishing launches CARBUYER.CO.UK

Dennis Publishing has added CARBUYER.CO.UK. to its portfolio. The publisher of Auto Express, Evo, The Week and Expert Reviews, launched the new car review website on Monday.

Designed to help users decide which new car to buy, CARBUYER.CO.UK. is the first motoring website to combine expert reviews, aggregated content and exclusive video road tests with a powerful search engine.

The site features reviews of every new car on sale in the UK and provides a comprehensive and reliable rating system for each new model. Reviews offer simple star ratings and detailed analysis of key characteristics, including on-the-road performance, comfort, reliability, practicality, value for money and running costs.

Pete Wootton, MD of Dennis Interactive said: "CARBUYER'S user-centric design has been developed with the input of over 6,000 new car buyers. In addition to our extensive user testing programme, we engaged key motoring manufacturers and the agencies that represent them to help shape our new product."

"This innovative approach has ensured we will deliver a product that offers rich commercial opportunities in a quality branding environment."

Dennis is an AOP member.
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