Association of online publishers Helping media owners build better digital business

AOP Digital Digest 18th July 2014 - News from the Digital Universe

Events News AOP Autumn 2014 Conference - 9th October 
Autumn Conference
Book your early-bird tickets now and save £100.  This year's conference - 'Thriving in a Connected-Device World' - will address how publishers can make the most of not just multiple platforms, but also the connections between them.  For further information, programme and to book tickets, please click here. Mobile Advertising Forum - 17th September  Our latest forum, in association with Celtra Mobile, will look at the challenges in monetising the growing mobile audience, in cutting through the obstacles and barriers and implementing successful mobile commercial strategies. For further information and to book ticket, please click here. AOP Groups Ad Ops  This week the AOP Ad Ops group met to discuss viewability issues and developments in the market.  Guest speakers from Google presented information on their new measurement solution, Active View. The following members attended: AOL, Bauer Media, CBS Interactive, Dennis Publishing, ESI Media, Haymarket, Immediate Media, Incisive Media, IPC Media, News UK, and Telegraph Commercial Group Topics for this meeting included; UKOM, viewability issues and a proposal for the next possible AOP research project, further details to be announced in due course. The following members attended: AutoTrader, Bauer Media, BBC Worldwide, Centaur Media, ESI Media, Global Radio, Guardian, Haymarket, IPC Media, Reed Business Information, EMAP, Telegraph, and Trinity Mirror Both meetings took place at Haymarket offices in London. To find out more about AOP Groups, please contact (tasneem.rasani@ukaop.org.uk,Tasneem Rasani) AOP Members LinkedIn Group Are you a member of our LinkedIn group yet?  If not, join now and be part of the conversation.  (The group is exclusive to AOP Members). News from the Digital Universe DoubleClick Puts Publishers, Advertisers On Level Viewability Playing Field Publishers using DoubleClick platforms will no longer have to rely on agencies to learn if their ads are viewable or not. Google has made its viewability product, Active View, available for publishers in addition to advertisers and agencies. Read More The Beginner's Guide to Programmatic Advertising Programmatic advertising is complicated.  This complexity explains why there is quite a lot of terminology involved, but it can seem quite opaque to the newbie. Read More If you have an industry news story you would like us to include in our weekly digest please contact Hayley Miller Thank you for reading. - The AOP Team