Condé Nast and Amazon.com have announced an innovative collaboration that simplifies the magazine subscription experience. With “All Access,”
consumers can use their Amazon account to easily purchase, manage and renew their print and digital magazine subscriptions through Condé Nast and Amazon websites, mobile, direct mail and other marketing channels. The new service also gives consumers immediate access to their digital magazines on the device or platform of their choice, including Kindle Fire, iPad, Android tablets and phones, among others.
“Combining Condé Nast's must-have content with Amazon's 1-Click shopping platform is a huge win," said Bob Sauerberg, president of Condé Nast. “Our influential and loyal customers want to be the first to know, purchase and share, which is why we wanted to be the first to develop a service like 'All Access' with Amazon, the world’s most trusted and proven e-commerce platform.”
“Customers are increasingly consuming magazine content in both print and digital formats, and ‘All Access’ allows them to subscribe to both in a very easy way, and read content digitally on whatever device or platform they use,” said Russ Grandinetti, Vice President of Kindle Content. “Condé Nast is known for creating some of the best content in the media industry, so we’re excited to start this new program with them.”
The first Condé Nast brands to be offered through "All Access" are Vogue, Glamour, Bon Appétit, Lucky, Golf Digest, Vanity Fair and WIRED, with the remaining brands joining later in the year. For a limited time, customers will get introductory deals for “All Access” content – just $6 or less for 6 months of issues. For more information, please visit www.condenast.com/allaccess