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Condé Nast brings free iPad apps to print subscribers

Conde Nast DigitalCondé Nast Britain, working with Apple, is now offering its existing print magazine subscribers access to corresponding digital editions at no extra cost. Jamie Jouning, Digital Director of Condé Nast Britain, says: “Our existing readers will benefit from the ease of access to subscribe, while the prominent inclusion of our brands in Newsstand will allow an even higher level of ‘discoverability’.  Ultimately this should lead to greater subscription growth.”       In October, digital editions of British GQ, Vanity Fair and Wired UK were some of the first magazines available from Apple Newsstand. Since Newsstand was launched, iPad issue sales have increased: GQ by 94%, Wired by 169% and Vanity Fair by 245%, compared to the average sold per day in September. Featured within the App Store, new purchases are linked directly to the Newsstand folder or ‘store’. Then, as new issues become available, Newsstand automatically updates them in the background. Once subscribed to a magazine, Newsstand downloads the new issue as soon as it’s published, presenting them in an easy-to-organise bookshelf.  Monthly digital recurring subscription pricing costs less than single issue sales - £2.49 a month for British GQ, £2.49 a month for Vanity Fair and £1.99 a month for Wired UK.  An annual digital subscription is also available, as well as single copy sales.  Wired UK has released a monthly digital edition since the May issue this year, while British GQ went monthly in September.  Vogue will be publishing a digital edition of the December issue at the beginning of next month, having had two successful iPad editions to date. Condé Nast Digital Britain has also released several mobile apps over the last year:
  • The GQ Style app in association with Mr Porter
  • Inside Glamour, Fast Beauty Glamour, and Glamour Take Me to The Hairdresser (all available on Apple and Android)
  • A Wired news app (which will soon also be available on multiple platforms including Windows 7 and Android)
  • In addition, a Vogue news app (on multiple platforms), a Brides Wedding Planner and a Condé Nast Traveller London City Guide are all coming soon.
Condé Nast currently operates in 25 markets, publishing 129 magazines, 98 websites and over 145 tablet and Smartphone apps under iconic brands such as Vogue, GQ, Glamour, Wired, Condé Nast Traveller, and Vanity Fair.  Recent launches include Vogue in Turkey, Condé Nast Traveller in India and Russia, GQ in Brazil, and AD in China. Condé Nast is an AOP Board Member.

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