comScore has unveiled the first in a series of regular monthly reports aimed at presenting a snapshot of UK digital media habits.
This UK specific report published by comScore and UKOM provides a monthly snapshot of digital audience trends across internet usage, mobile and online video. It features a breakdown of the top UK properties across platforms as well as a monthly rotating snapshot of a certain demographic segment, helping media planners and advertisers understand how to best reach their target audience. This month’s demographic focus is on female users and reveals how this group uses the internet in comparison to the average internet user.
This report utilises data from the comScore suite of UKOM approved products including comScore’s industry-leading MMX Multi-Platform product, which provides the industry’s first view of digital consumer behaviour across computer (laptops, desktops), mobile (feature phones and smartphones), and video.
For the latest insights into the current state of the UK digital marketplace, you can download the report here