has bought Econsultancy
, a leading digital marketing information provider, for an initial consideration of £12m.
Econsultancy, whose presence stretches from the UK to the US, Middle East, Asia and Australia, has built its business around online subscriptions, events and training.
The acquisition is part of Centaur’s plan to accelerate its transition towards digital revenues. Econsultancy’s CEO Ashley Friedlein and other key executives will remain with the firm.
The deal includes a deferred fee of up to £38m due in 2016, based on EBITDA performance for the year ending December 2015.
In the financial year to 31 December 2011, Econsultancy reported revenues of £6.6m (representing an increase of 50 per cent. on the prior period) and adjusted EBITDA of £1.1m
Geoff Wilmot, Centaur Chief Executive
"The earnings enhancing acquisition of Econsultancy provides us with an exciting opportunity to acquire a leading information brand in a high growth sector with global potential which fits well with Centaur products including Marketing Week and New Media Age.
"Econsultancy is highly complementary with Centaur and gives us a prominent position in the rapidly growing digital marketing sector with the opportunity to scale internationally.
"We see considerable potential for collaborative growth through leveraging our existing position in marketing and the development of high value, paid-for information services."
Both Centaur and Econsultancy are AOP members.
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